the new era of engagement is driving content marketing and native advertising - dprs, 5/14/15
Post on 19-Jul-2015
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Engagement metrics will soon replace CTR for upper funnel campaign objec1ves
3 THINGS TO FOCUS ON
Content marke1ng and na1ve are going programma4c to apply targe4ng, scale and op4miza4on
Content marke1ng and na1ve are be9er mediums to deliver engaging messages
CONTENT MARKETING AND NATIVE ADVERTISING
PERCH AT THE TOP OF THE FUNNEL
OF MARKETERS LEVERAGE CONTENT MARKETING 67% LEVERAGE NATIVE TO SUPPORT
BRAND ENGAGEMENT 66%
83% OF RESPONDENTS BELIEVE CONTENT MARKETING WILL GO PROGRAMMATIC BY 2017 PulsePoint State of the Industry Report 2014
Impressions
CTR
Social engagements
Time on page
WHICH OF THE FOLLOWING
METRICS DO YOU USE TO MEASURE THE SUCCESS OF
CAMPAIGNS?
62% 46%
78% 48%
54% 60%
62% 67%
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