the new gamer closing gaps in our industry michael d. gallagher president and ceo entertainment...

The New GamerThe New GamerClosing Gaps in Our IndustryClosing Gaps in Our Industry

Michael D. Gallagher

President and CEO

Entertainment Software Association

2008 D.I.C.E Summit

Las Vegas, NV

February 7

The New GamerThe New GamerClosing Gaps in Our IndustryClosing Gaps in Our Industry

Video game industry has become Video game industry has become mainstreammainstream

Industry SuccessesIndustry Successes

In the List of Top-Selling Games, Clear Evidence of a

Sea Change

By Seth Schiesel

Quadriplegic Takes Video Games to Next

LevelBy Mark Houser

Granny Got GameBy Mike Musgrove

You’ve Played the Video Game, Now Buy

the CarBy Amy Chozick

Video Games Help Kids Get Fit and

Have FunBy Amy L. Edwards

A Producer of Movies to Try Hand

at GamesBy Robert Levine

Game Industry GrowthBy Jason Gertzen

Economic prosperity has followed:Economic prosperity has followed:

In 2003-04 and 2005-06, exceeded In 2003-04 and 2005-06, exceeded GDP share by more than 4:1GDP share by more than 4:1

From 2003-06, more than doubled the From 2003-06, more than doubled the U.S. economy’s real growth rateU.S. economy’s real growth rate

During 2007, recorded $9.5 billion in During 2007, recorded $9.5 billion in game salesgame sales

Industry SuccessesIndustry Successes

Opening Sales RevenueOpening Sales Revenue

Industry SuccessesIndustry Successes

Millions of DollarsMillions of Dollars

Gamer TransformationGamer Transformation

Expanded beyond traditional baseExpanded beyond traditional base

““Typical” gamer no longer existsTypical” gamer no longer exists

Gaming population now includes:Gaming population now includes: Senior citizensSenior citizens Emergency respondersEmergency responders Business executivesBusiness executives Hospital patientsHospital patients Military veteransMilitary veterans

Gamer TransformationGamer Transformation

Recent statistics convey the change:Recent statistics convey the change: Average gamer is 33 years oldAverage gamer is 33 years old People older than 50 represent 24% of People older than 50 represent 24% of

gamersgamers Women represent 38% of gamersWomen represent 38% of gamers Half of American parents game with their Half of American parents game with their

childrenchildren

Gamer TransformationGamer Transformation

Build A New TomorrowBuild A New Tomorrow

ExpandExpand what we do what we do

Tell Tell our storyour story

SupportSupport our interests our interests

Expand What We DoExpand What We Do

Remember our baseRemember our base

Expand What We DoExpand What We Do

Welcome new gamersWelcome new gamers

Embrace active game playEmbrace active game play

Expand What We DoExpand What We Do

Foster entertainment relationshipsFoster entertainment relationships

Expand What We DoExpand What We Do

Broaden Uses of games Broaden Uses of games

Expand What We DoExpand What We Do

Tell Our StoryTell Our Story

Expand marketingExpand marketing

Engage parentsEngage parents

Change What We SayChange What We Say

Support Our InterestsSupport Our Interests

Advance our policiesAdvance our policies Stop unfair taxesStop unfair taxes Growth incentivesGrowth incentives Defend IP rightsDefend IP rights First Amendment protectionsFirst Amendment protections

Join the Video Game Voters NetworkJoin the Video Game Voters Network

Support Our InterestsSupport Our Interests

http://www.videogamevoters.org/

Support Our InterestsSupport Our Interests

Encourage young game developersEncourage young game developers

The New GamerThe New Gamer

Closing Gaps in Our IndustryClosing Gaps in Our Industry

Thank YouThank You