the new wave geolocation and geotagging - mobile monday sydney presentation 100503

Thenextwavehasarrived!Geotagging&Geoloca6on

NickGoniosEmail:nick@insqribe.com

Twi7er:@nickgonios

May2010

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

“WewanttotakeMapstothenextlevel,rethinkhowusersuseMapsandchangethe

waypeoplefindthings.

Wewanttodothisinaseamless,highlyinterac+veandenjoyableway.

We’veonlyjuststarted”

Apple(GeoTeamJobLisPng)

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

GeoTaggingistheprocessofassigninggeographicalinformaPonmetadata,calledgeo‐tags,tovariousmediae.g.photographs,video,websitesetc.

Tags • lyon • france • 2005 • night • october • geotagged

Machine tags (2) • geo:lat=45.75 • geo:lon=4.82 G

eoTa

gs

GeotaggingisNOTanapplicaPon,butameanstocreateorenhancecontentorapplicaPons

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

Commonconsumerchallenges

1.  What’saroundme?ATMs?

2.  RetailPromoPons?

3.  Events&FesPvals?

4.  Closesttoilet!?

TheNeed‐consumersdesireamoreinstant,naturalandconvenientaccesstoinformaPonwhen‘onthego’

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

Ilikethisquote

‘…what'sclearisthatlocaPonisnotaboutanysingularservice;rather,it'sanewlayeroftheWeb.

Soon,ourwhereaboutsmayopPonallybeappendedtoeveryTweet,blogcomment,photoorvideowepost.’

PeterCashmore–Mashableeditor

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

GeoLocaPonInfrastructureCreate,Aggregate,Manage,PresentandAnalyseRealTimeLocaPonbasedcontentandinteracPos

MobileBrowsers

B2CMarketGamingMarket

B2BMarket

LocaPonenabledMobileApps

GeolocaPonbasedecosystemisforming…

MobileDevices

Markets

Devices

Plagorms/Infrastructure

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

Yet,Geoinfrastructurelayerhasbeenaroundforawhile

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

ExisPngonlineplagormsarebecoming‘Geoready’

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

Foralltheopensourceadvocates,georesthasalsobeenlaunched(geoREST.org)

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

LocaPonisbecomingthenewwaveofcontextualadverPsing

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

MobileDevices(cameras)aregeotaggingphotos

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

AppleestablishespartnershipwithEye‐Fi

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

LocaPonbasedappsarein‘hype’mode

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

BecometheMayorandsharethe‘love’

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

VeryrecentcasestudyongeolocaPonmarkePng

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

VeryrecentcasestudyongeolocaPonmarkePng

15.2%conversionrateachievedofGowallaparPcipantstoactualmatcha7endees!

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

1.  Indoorvs.OutdoorGPS2.  SPllinearlyadoptertoearlymajorityofthe

market

3.  #‘Geocapable’MobileHandsets

4.  Qualityofgeotags5.  Openvs.ProprietarygeolocaPonstandards

ThequesPons&commentsIhear……

TwoAnnouncements

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

CeBIT2010TelstraLiveEventiPhoneApplaunch

May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd

InsqribelauncheshousefinderinpartnershipwithStGeorgeBank

Australian first iPhone App that uses ‘augmented reality’ technology to give potential homebuyers and renters access to real-time property information, wherever they are in Australia, through the camera view of their iPhone.

Available in the iTunes App Store NOW! Search for ‘housefinder’ & download