the new wave geolocation and geotagging - mobile monday sydney presentation 100503
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Thenextwavehasarrived!Geotagging&Geoloca6on
NickGoniosEmail:[email protected]
Twi7er:@nickgonios
May2010
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
“WewanttotakeMapstothenextlevel,rethinkhowusersuseMapsandchangethe
waypeoplefindthings.
Wewanttodothisinaseamless,highlyinterac+veandenjoyableway.
We’veonlyjuststarted”
Apple(GeoTeamJobLisPng)
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
GeoTaggingistheprocessofassigninggeographicalinformaPonmetadata,calledgeo‐tags,tovariousmediae.g.photographs,video,websitesetc.
Tags • lyon • france • 2005 • night • october • geotagged
Machine tags (2) • geo:lat=45.75 • geo:lon=4.82 G
eoTa
gs
GeotaggingisNOTanapplicaPon,butameanstocreateorenhancecontentorapplicaPons
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
Commonconsumerchallenges
1. What’saroundme?ATMs?
2. RetailPromoPons?
3. Events&FesPvals?
4. Closesttoilet!?
TheNeed‐consumersdesireamoreinstant,naturalandconvenientaccesstoinformaPonwhen‘onthego’
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
Ilikethisquote
‘…what'sclearisthatlocaPonisnotaboutanysingularservice;rather,it'sanewlayeroftheWeb.
Soon,ourwhereaboutsmayopPonallybeappendedtoeveryTweet,blogcomment,photoorvideowepost.’
PeterCashmore–Mashableeditor
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
GeoLocaPonInfrastructureCreate,Aggregate,Manage,PresentandAnalyseRealTimeLocaPonbasedcontentandinteracPos
MobileBrowsers
B2CMarketGamingMarket
B2BMarket
LocaPonenabledMobileApps
GeolocaPonbasedecosystemisforming…
MobileDevices
Markets
Devices
Plagorms/Infrastructure
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
Yet,Geoinfrastructurelayerhasbeenaroundforawhile
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
ExisPngonlineplagormsarebecoming‘Geoready’
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
Foralltheopensourceadvocates,georesthasalsobeenlaunched(geoREST.org)
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
LocaPonisbecomingthenewwaveofcontextualadverPsing
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
MobileDevices(cameras)aregeotaggingphotos
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
AppleestablishespartnershipwithEye‐Fi
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
LocaPonbasedappsarein‘hype’mode
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
BecometheMayorandsharethe‘love’
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
VeryrecentcasestudyongeolocaPonmarkePng
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
VeryrecentcasestudyongeolocaPonmarkePng
15.2%conversionrateachievedofGowallaparPcipantstoactualmatcha7endees!
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
1. Indoorvs.OutdoorGPS2. SPllinearlyadoptertoearlymajorityofthe
market
3. #‘Geocapable’MobileHandsets
4. Qualityofgeotags5. Openvs.ProprietarygeolocaPonstandards
ThequesPons&commentsIhear……
TwoAnnouncements
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
CeBIT2010TelstraLiveEventiPhoneApplaunch
May2010|MobileMondaySydneyPresenta6on|©Copyright2010AcratusPtyLtd
InsqribelauncheshousefinderinpartnershipwithStGeorgeBank
Australian first iPhone App that uses ‘augmented reality’ technology to give potential homebuyers and renters access to real-time property information, wherever they are in Australia, through the camera view of their iPhone.
Available in the iTunes App Store NOW! Search for ‘housefinder’ & download