the notes for the hakim group talk on social media marketing 2014 november 15th

Great to be asked back.

Here are the notes for the attendees.

Dan Sodergren Presents

Social media 2.0

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Marketing ALWAYS

changes!

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Now

Marketing is more like…

I know…

But we get new

opportunities!

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Where are you?

Every moment of learning is a process – and so is the

learning of a new set of skills for a company.

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The Hype Cycle.

Everyone goes through it.

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Where are you now?

It’s not about you – it’s about them.

It’s just AIDA under a different name

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Top 100 brands.

However…

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Knowing this what can we

do more? It’s all about our

customers experience. It’s not about us. It’s about them.

How can we make them special?

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21

You do all this as when

you get it right, with

the right customers.

Then you can

really make a difference.

With their “Life Time Value”.

That’s an 70%

increase in profits

If a customer is 10% happier!

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THINK…

Back in the day

Think back in time...

Before last year

Before the I-phone.

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It’s just like the phone

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Social is

part of your shop.

It’s about your FULL

customer experience.

"We believed very early on that people's interaction with the Starbucks experience

was going to determine the success of the brand."

CEO Howard Schultz

The point is..

Now let’s give you some…

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Tools that we use as an

agency – the secrets…

• Key tools we use to measure effectiveness.

• http://socialmention.com See industry info.

• http://www.twitalyzer.com Sees what you mean.

• http://manageflitter.com A lovely free unfollow tool

• We also use:

• Twitter Analytics – a lot as it is now free.

• Tweriod – to see about timing.

• And Buffer App – to help automate the process.

• All I teach in my 1-2-1’s for private businesses with 12 other tools.

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Bonus !

Only for today and as it’s you.

And Imran is very persuasive.

Now you know

how to use it

too

What’s next…?

• This company gives a lot. I can say that.

• Last year you had the hardware.

• And you got some software

• This year it’s the ME ware.

• And some of my time.

• You were at Stage 1. Content creation. Now we move to Stage 2.

• Those of you that are new to the group – will get help on Stage 1.

• Those of you that are “advanced” will get training on Stage 3.

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There is a plan…

Stage 1

Stage 2

Stage 3 Stage 4

YOUR LEARNING JOURNEY

Not a …. In sight…

Because…

Companies must ADAPT.

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If you’re not digital.

Maybe not – but at very least.

If you’re not social …

you are…

How else are you going

to tell your story?

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51

Only three things in life.

And write them down

Now.

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Money

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Time

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Love / Energy.

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You will need to invest

something to win this…

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Any questions?

Email me dan@greatmarketingworks.co.uk and we’ll chat.