the potential of augmented reality
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The Potential of Augmented Realityan overview of the current state of virtual dimension
the future of seeing more
June 2014Lija Groenwoud van Vliet
Hollywood entering our world
Image credit: Eliot Boden
Definition
Augmented Reality
• a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view;
• connects real world with a virtual layer;
• computer-generated sensory input such as sound, video, graphics or GPS data, but it could also be smell, audio or other senses.
Tags: smart maintenance, smart Cities, Near Field Communication Device (NFC), asset management, custom enterprise solution, wearables, real time interaction. visualization, big data, internet of things (IoT)
What is Augmented Reality
Youtube video
Some Devices & Displays
Characteristics & Benefits
Benefits
Information at the time of NEED(just-in-time)
Virtually add or remove objects from real environment
Obtain information about user´s immediate environment
Show real time instructions: replace e.g. manuals
Advanced spatial planning & analysis & visualization (X-Ray vision)
Location based services Increased user experience by enhancing
perception of reality Possibilities for brand interaction
Characteristics
Image-recognition transferred to the cloud
Register in 2D/ 3D Interactive in real time Overlay information displays Hardware in combination with software Mobile, Multi-screen simulation
Hurdles & barriers on the way
Capacity of the devices Need for advanced calibration Legislation & regulatory framework Social acceptance of wearables in everyday life – would users be interested in seeing
information all the time? Connectivity Privacy No established standards for devices Robustiness and reliability of AR systems High requirements related to content management (exhaustive database)
Sectors where applied
AR
RetailGames
Tourism
Medical
Advertising
MaintenanceEducation
Automotive/ Navigation
Architect
Military
Examples from: EngineCreative
Division & projection
Source: Xcubelab
Source: Bernardos & Casar 2011
Market Potential
Source: screenmediadaily
Smart Office
Visualization and interaction
Image credit: Amplifytoday
The Augmented City (Smart City)
Advertising, information and navigation
Image credit: Ere.net
Smart Factory
Training, maintenance and superimpose finished 3D building over the site
Image credit: Design World
Example
Youtube: Augmented Reality Prototyping with Measurement Arm
Education
Media & entertainment
Industry
Current companies in the industrial market
Maptek brings augmented reality to the mining industry visualize soil structures in situ
see the layers of cables and pipes
Industry portfolio example
AR for visualisation of underground infrastructure
Source: Vidente
Fields of application
• Preparation of digging activities (e. g. spray marking)
• Visual guidance while digging• On-site verification of projected assets• Locating damaged buried assets• Support of inspection tasks
(e. g. gas leak detection)• Support of operation and maintenance
works• On-site instruction of technical
personnel• On-site correction of legacy data • Utility network planning
Barcelona Example: Catchoom
Image recognition and Augmented Reality
Background material
Sources and interesting articles to read:https://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/Six-Converging-tech-trends.pdfhttp://www.infosys.com/microsoft/resource-center/Documents/augmented-reality-adoptions.pdfhttp://en.wikipedia.org/wiki/Augmented_realityhttp://www.ngrain.com/category/augmented-reality-ar/http://amplifytoday.com/technology/what-a-smart-city-looks-like/http://vimeo.com/73038643http://mashable.com/category/augmented-reality/http://www.pwc.com/us/en/technology-forecast/2013/issue1/interviews/interview-daan-roosegaarde.jhtmlhttp://www.bmw.com/com/en/owners/service/augmented_reality_introduction_1.htmlhttp://oa.upm.es/12412/3/INVE_MEM_2011_102958.pdfhttp://w3.siemens.com/market-specific/global/en/airports/ar/pages/default.aspxhttp://www.fujitsu.com/downloads/AU/Fujitsu-SAP-Augmented-Reality.pdfhttp://www.i-ambiente.es/?q=blogs/cocktail-de-tecnologias-para-smart-cities http://blogs.forrester.com/jp_gownder/13-09-19-transform_tablets_into_the_ultimate_sales_tool_with_augmented_reality_appshttp://arblog.inglobetechnologies.com/wp-content/uploads/2014/01/Smart-Maintenance-041213_en.pdfhttp://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technologyhttp://data.icg.tugraz.at/~dieter/publications/Schmalstieg_130.pdfhttp://kennisonline.deltares.nl/product/30044http://vidente.grintec.com/images/docs/flyer_vidente_en.pdf
YouTube links:- What is AR- Metaio - BMW- Intel
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