the power of chatter: how bluewolf used gamification to build its social network and increase brand...
Post on 02-Jul-2015
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The Power of Chatter: How Bluewolf Used Gamification To Build Its Social Network And Increase Brand AwarenessRoss Warnlof
Marketing Manager, Bluewolf
@LeakyFunnel
Rajat Paharia
Founder and CPO, Bunchball
@RajatRocks
Place
Customer or
Partner logo in
white area of
slide, centered
Rajat Paharia Founder and CPO, Bunchball
@RajatRocks
#dfgamification
Agenda
• What is gamification and why did Bluewolf need it?
• Bluewolf’s gamification approach: goals, objectives, expectations
• The birth of #GoingSocial: activities, success metrics
• The evolution of #GoingSocial: new approach, new objectives
• Key findings from the program & tips for success
• Q&A
Motivating
Better
Performance
Technology-
Enabled
Experiences
BIG DATA
on User
Activity
Gamification = Motivating People Through Data
• Reward and
Recognize
• Measure and Motivate
• Reputation
• Loyalty
• Guiding & Amplifying
High Value Activity
Motivating
Better
Performance
Technology-
Enabled
Experiences
BIG DATA
on User
Activity
Gamification = Motivating People Through Data
A Thermometer
measures
A Thermostat
regulates
Businesses are
using gamification to
capture employee
and partner activity
data, analyze it, and
then using it to
increase the
lifetime value of
their employees and
partners
#GoingSoc ia l : Ma in Goa ls
• Enable Action
• Encourage Sharing + Capture Knowledge
• Empower our Employees
Our Metrics Demonstrated Success
+153% Blog Traffic
+68% Social Traffic
+57% Salesforce Chatter
+8x Bluewolf Blogger Community
2011 - 2013
• Build the Right Team
• Define Clear Goals
• Focus on Communication
• Governance & Innovation
What I learned…
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