the psychological impact of color. red color of fire and blood –associated with energy, war,...

The Psychological The Psychological Impact of ColorImpact of Color

RED

RED• Color of fire and blood

– Associated with energy, war, danger, strength, power, courage, determination as well as passion, desire, and love.

• Emotionally intense color– Enhances human metabolism, increases

respiration rate, and raises blood pressure. • It has very high visibility

– Attention-getter

Using RED• Dominating color – best used as

accent • Red rooms make people anxious• Rooms with red accent – lose track

of time (bars & casinos)• Red stimulates appetite -

restaurants

BROWN

BROWN• Masculine

• Color of earth and wood– Solid and reliable– Mellowness, age, warmth, comfort– Credibility, solidity, strength and

maturity

Using BROWN– Helps to create a neutral,

comfortable and open atmosphere

– Used to sell anything, even cosmetics

YELLOW

YELLOW• High impact to catch consumers’

eyes

• Eye fatiguing color

• When used in small amounts…– Brightness & warmth– Playfulness, light, and creativity

Using YELLOW• Good for marketing corn, lemon,

or suntan products

• Spiritual color

• Key color to get attention

GREEN

GREEN• Symbol of health & freshness• Color of nature

– Growth, harmony, fertility, hope• Color of stability & endurance• Most restful color for eye (improve

vision)

Using GREEN• Strong correspondence with safety

(drugs/medical products)• Used to promote “green” products• Commonly associated with money• Popular for mint products & soft

drinks

BLUE

BLUE• Color of sky and sea• Cold color• Associated with depth & stability

– Trust, loyalty, wisdom, confidence, intelligence, fail, truth, heaven

• Good for mind & body• Tranquility & calmness• Consciousness & intellect

Using BLUE• Blue suppresses appetite• Promoting products related to

cleanliness, air & sky, water & sea• Promotes precision for high-tech

products• Frozen foods

BLACK

BLACK• Conveys sophistication, power,

elegance, formality• Also conveys death, evil &

mystery– Fear & unknown

• Sturdiness & reliability

Using BLACK

• Use for high-end merchandise• Stimulates purchase of expensive

products• Makes other colors stand out

ORANGE

ORANGE• Autumn & good things to eat• Most “edible” color• Associated with joy, sunshine &

tropics• Enthusiasm, fascination, happiness,

creativity, determination, attraction, success, encouragement, stimulation

Using ORANGE• Stimulates mental activity• Associated with healthy food &

stimulates appetite• High visibility• Good for promoting food products

& toys