The Psychological The Psychological Impact of ColorImpact of Color

RED

RED• Color of fire and blood

– Associated with energy, war, danger, strength, power, courage, determination as well as passion, desire, and love.

• Emotionally intense color– Enhances human metabolism, increases

respiration rate, and raises blood pressure. • It has very high visibility

– Attention-getter

Using RED• Dominating color – best used as

accent • Red rooms make people anxious• Rooms with red accent – lose track

of time (bars & casinos)• Red stimulates appetite -

restaurants

BROWN

BROWN• Masculine

• Color of earth and wood– Solid and reliable– Mellowness, age, warmth, comfort– Credibility, solidity, strength and

maturity

Using BROWN– Helps to create a neutral,

comfortable and open atmosphere

– Used to sell anything, even cosmetics

YELLOW

YELLOW• High impact to catch consumers’

eyes

• Eye fatiguing color

• When used in small amounts…– Brightness & warmth– Playfulness, light, and creativity

Using YELLOW• Good for marketing corn, lemon,

or suntan products

• Spiritual color

• Key color to get attention

GREEN

GREEN• Symbol of health & freshness• Color of nature

– Growth, harmony, fertility, hope• Color of stability & endurance• Most restful color for eye (improve

vision)

Using GREEN• Strong correspondence with safety

(drugs/medical products)• Used to promote “green” products• Commonly associated with money• Popular for mint products & soft

drinks

BLUE

BLUE• Color of sky and sea• Cold color• Associated with depth & stability

– Trust, loyalty, wisdom, confidence, intelligence, fail, truth, heaven

• Good for mind & body• Tranquility & calmness• Consciousness & intellect

Using BLUE• Blue suppresses appetite• Promoting products related to

cleanliness, air & sky, water & sea• Promotes precision for high-tech

products• Frozen foods

BLACK

BLACK• Conveys sophistication, power,

elegance, formality• Also conveys death, evil &

mystery– Fear & unknown

• Sturdiness & reliability

Using BLACK

• Use for high-end merchandise• Stimulates purchase of expensive

products• Makes other colors stand out

ORANGE

ORANGE• Autumn & good things to eat• Most “edible” color• Associated with joy, sunshine &

tropics• Enthusiasm, fascination, happiness,

creativity, determination, attraction, success, encouragement, stimulation

Using ORANGE• Stimulates mental activity• Associated with healthy food &

stimulates appetite• High visibility• Good for promoting food products

& toys