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The Psychological The Psychological Impact of ColorImpact of Color
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RED
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RED• Color of fire and blood
– Associated with energy, war, danger, strength, power, courage, determination as well as passion, desire, and love.
• Emotionally intense color– Enhances human metabolism, increases
respiration rate, and raises blood pressure. • It has very high visibility
– Attention-getter
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Using RED• Dominating color – best used as
accent • Red rooms make people anxious• Rooms with red accent – lose track
of time (bars & casinos)• Red stimulates appetite -
restaurants
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BROWN
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BROWN• Masculine
• Color of earth and wood– Solid and reliable– Mellowness, age, warmth, comfort– Credibility, solidity, strength and
maturity
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Using BROWN– Helps to create a neutral,
comfortable and open atmosphere
– Used to sell anything, even cosmetics
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YELLOW
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YELLOW• High impact to catch consumers’
eyes
• Eye fatiguing color
• When used in small amounts…– Brightness & warmth– Playfulness, light, and creativity
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Using YELLOW• Good for marketing corn, lemon,
or suntan products
• Spiritual color
• Key color to get attention
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GREEN
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GREEN• Symbol of health & freshness• Color of nature
– Growth, harmony, fertility, hope• Color of stability & endurance• Most restful color for eye (improve
vision)
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Using GREEN• Strong correspondence with safety
(drugs/medical products)• Used to promote “green” products• Commonly associated with money• Popular for mint products & soft
drinks
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BLUE
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BLUE• Color of sky and sea• Cold color• Associated with depth & stability
– Trust, loyalty, wisdom, confidence, intelligence, fail, truth, heaven
• Good for mind & body• Tranquility & calmness• Consciousness & intellect
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Using BLUE• Blue suppresses appetite• Promoting products related to
cleanliness, air & sky, water & sea• Promotes precision for high-tech
products• Frozen foods
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BLACK
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BLACK• Conveys sophistication, power,
elegance, formality• Also conveys death, evil &
mystery– Fear & unknown
• Sturdiness & reliability
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Using BLACK
• Use for high-end merchandise• Stimulates purchase of expensive
products• Makes other colors stand out
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ORANGE
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ORANGE• Autumn & good things to eat• Most “edible” color• Associated with joy, sunshine &
tropics• Enthusiasm, fascination, happiness,
creativity, determination, attraction, success, encouragement, stimulation
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Using ORANGE• Stimulates mental activity• Associated with healthy food &
stimulates appetite• High visibility• Good for promoting food products
& toys