the-rise-of-messaging-apps

OPPORTUNITIES IN 2015

MARKET SHARE

TIME SPENT ON MESSAGING

The Phenomenal Rise of Messaging Apps Marketers can no longer ignore consumers’ preferred mobile communication channel – the messaging apps! With an exponential rise in users engaged on messaging apps, the era of mobile connectedness is here to stay.

TOP MESSAGING APPS

Sources:comScore Mobile Metrix MobiLens Audience Profile, Dec 2013 (3 MO. AVG.)Research Report Consumer smartphone usage 2014: OTT communication services April 2014 Stephen Sale and Martin ScottMobile Messaging Apps 2014: Digital Intimacy Attracts Users, Challenges Marketers – emarketer.comGlobal Web Index Trends Q3 2014 Summary - Mobile Messaginghttp://www.slideshare.net/FlurryMobile/source14-the-age-ofhttp://www.bgr.in/news/whatsapp-crosses-60-million-monthly-active-users-in-india-now-adding-3-million-active-users-a-month/http://www.entrepreneur.com/article/230335 http://www.emarketer.com/Article/Whats-Up-with-US-Not-WhatsAppYet/1010892#sthash.zBpvC4Xq.dpufhttp://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/http://www.analysysmason.com/Research/Content/Reports/consumer-smartphone-usage-OTT-Apr2014-RDMV0/http://www.businessinsider.in/Messaging-Apps-Will-Be-Bigger-Than-Social-Networks-In-2015/articleshow/45711540.cmshttp://mashable.com/2014/08/26/snapchat-10-billion-valuation/http://www.statista.com/statistics/260819/number-of-monthly-active-whatsapp-users/

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316% In 2013 messaging app usage grew a whopping

USERS WORLDWIDE

Of Brazil’s population uses messaging apps90%

75% Of Russia’s population prefer messaging apps

a  50% Of Britain’s population utilize messaging apps

Snapchat Line WeChat WhatsApp

100M 300M 400M 700M

Messaging app users have grown in the millions across the globe.

600 million adults aged 16-64 were using mobile instant messaging tools by early 2014.

29% Of adults 18-24 use a messaging service almost every day.

79% Of cell phone owners in the US say they use text messaging on their mobiles.

600 million adults aged 16-64 were using mobile instant messaging tools by early 2014.

18.3 mins a day

Line 56%

Skype 21%

WhatsApp 17%

KakaoTalk 2% Viber 1.4% WeChat 1.0% Tango 0.7%

Source: App Revenue Share of Select Android and iOS Mobile Messaging Apps Worldwide, 2014

Line 69%

KakaoTalk 20%

WhatsApp 10%

Tango 10% Viber 0.6% Kik Messenger 0.1% WeChat 0.1%

“Messaging apps will be bigger than social networks in 2015” –Dave Smith, Business Insider

Leading messaging app WhatsApp Messenger has a very high daily average usage (18.3 minutes), higher than Facebook’s industry benchmark.

Top messaging apps market share in India* WhatsApp – 52%Facebook Messenger – 42%WeChat – 26 %

46% 40% of global Internet users are now using mobile messaging apps, while 46% are in the APAC region.

2,500

2,000

1,500

1,000

500

4Q11 4Q12 4Q13 4Q14

Big 4 Social Apps

Big 4 Messaging Apps

Graph Source: BI Business Intelligence

Mill

ions

of U

sers