the role of a ceo in social media

Hi!

I’m @progge, I work @Microsoftbe and I discuss with the world #b2bsocial

twitter.com/progge

#followthebroadcast

Followers645Tweets1,479Philippe Rogge - @progge

#about

DabblerYou might just be starting out with the social web or maybe you’re not that into it. If you want to grow your influence, try engaging with your audience and sharing more content.

#talkingmanager

#whytalk

output

Let others doyour talking

input

We are accessibleSolliciting input and feedback

#whytalk

#whytalk

#whytalk

#maakdebrug>500 tweets about #maakdebrug

#nwow 161 tweets

213 Facebook fans, 3205 post views

17min radio time 2 million listeners

7 newspapers

5:12 min primetime TV all major channels

#myprinciples

Be authentic

Be opinionated. Show relevance

You can lose credibility only once

Take your responsibility

« De tous ceux qui n'ont rien à dire, les plus intelligents sont ceux qui se taisent. » Coluche

At Microsoft everybody is a spokesperson

Wanna join?@microsoftbe

Lists/colleagues

#ourhome

• Disclose who you are and who you work for• Be honest, authentic and don’t make false claims

or promises• Confidential = confidential• Be discrete and demonstrate common sense• Adhere to the laws and regulations in your country

#everybodyspokesperson

Our guidelines

#thegameyoualwayswin