the role of a ceo in social media

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Page 1: The Role of a CEO in social media
Page 2: The Role of a CEO in social media

Hi!

Page 3: The Role of a CEO in social media

I’m @progge, I work @Microsoftbe and I discuss with the world #b2bsocial

Page 4: The Role of a CEO in social media

twitter.com/progge

#followthebroadcast

Page 5: The Role of a CEO in social media

Followers645Tweets1,479Philippe Rogge - @progge

#about

DabblerYou might just be starting out with the social web or maybe you’re not that into it. If you want to grow your influence, try engaging with your audience and sharing more content.

Page 6: The Role of a CEO in social media

#talkingmanager

Page 7: The Role of a CEO in social media

#whytalk

output

Let others doyour talking

input

We are accessibleSolliciting input and feedback

Page 8: The Role of a CEO in social media

#whytalk

Page 9: The Role of a CEO in social media

#whytalk

Page 10: The Role of a CEO in social media

#whytalk

Page 11: The Role of a CEO in social media

#maakdebrug>500 tweets about #maakdebrug

#nwow 161 tweets

213 Facebook fans, 3205 post views

17min radio time 2 million listeners

7 newspapers

5:12 min primetime TV all major channels

Page 12: The Role of a CEO in social media

#myprinciples

Be authentic

Be opinionated. Show relevance

You can lose credibility only once

Take your responsibility

« De tous ceux qui n'ont rien à dire, les plus intelligents sont ceux qui se taisent. » Coluche

Page 13: The Role of a CEO in social media

At Microsoft everybody is a spokesperson

Wanna join?@microsoftbe

Lists/colleagues

#ourhome

Page 14: The Role of a CEO in social media

• Disclose who you are and who you work for• Be honest, authentic and don’t make false claims

or promises• Confidential = confidential• Be discrete and demonstrate common sense• Adhere to the laws and regulations in your country

#everybodyspokesperson

Our guidelines

Page 15: The Role of a CEO in social media

#thegameyoualwayswin