Download - The Role of a CEO in social media
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Hi!
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I’m @progge, I work @Microsoftbe and I discuss with the world #b2bsocial
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twitter.com/progge
#followthebroadcast
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Followers645Tweets1,479Philippe Rogge - @progge
#about
DabblerYou might just be starting out with the social web or maybe you’re not that into it. If you want to grow your influence, try engaging with your audience and sharing more content.
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#talkingmanager
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#whytalk
output
Let others doyour talking
input
We are accessibleSolliciting input and feedback
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#whytalk
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#whytalk
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#whytalk
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#maakdebrug>500 tweets about #maakdebrug
#nwow 161 tweets
213 Facebook fans, 3205 post views
17min radio time 2 million listeners
7 newspapers
5:12 min primetime TV all major channels
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#myprinciples
Be authentic
Be opinionated. Show relevance
You can lose credibility only once
Take your responsibility
« De tous ceux qui n'ont rien à dire, les plus intelligents sont ceux qui se taisent. » Coluche
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At Microsoft everybody is a spokesperson
Wanna join?@microsoftbe
Lists/colleagues
#ourhome
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• Disclose who you are and who you work for• Be honest, authentic and don’t make false claims
or promises• Confidential = confidential• Be discrete and demonstrate common sense• Adhere to the laws and regulations in your country
#everybodyspokesperson
Our guidelines
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#thegameyoualwayswin