the rotary crocus

Wear a Crocus and help Rotary to End Polio Now

The Rotary CrocusRaising Funds and Awareness for Rotary and

the End Polio Now Campaign

Wear a Crocus and help Rotary to End Polio Now

Wear a Crocus and help Rotary to End Polio Now

The Story So Far…..

Target: • raise £15 million pa by 2015• Become symbol of Rotary

• Built on Thanks for Life Campaign

• Rotary Day 2012 – Trial

• Rotary Day 2013:

• National Roll Out (150k)

• International Trial (Nigeria, US, Canada)

Wear a Crocus and help Rotary to End Polio Now

• Raises Funds:• Donation: £1 UK / US$5 US and Canada• Cost: around 30p

The Rotary Crocus Works

• Low effort and risk

• Raises Awareness:• Walking adverts• Information card

• Tried and Tested

Wear a Crocus and help Rotary to End Polio Now

1. Street Collection Box:• Contents:

• 100 crocuses

• 100 information cards

• Comes with money box & neck strap

• Where: Collections outside supermarkets,

hospitals, shopping and garden centres,

on the High Street

• Average hourly distribution: 30 crocuses

How to Use the Crocus

Wear a Crocus and help Rotary to End Polio Now

2. Static ‘Counter Top’ Collection Box:• Contents:

• 50 crocuses

• 50 information cards

• Comes with integral money box and

security tag

• Where: doctors surgeries, pharmacies,

hospital receptions, garden centres

• Low effort: ‘silent fundraiser’

• Average distribution: 35 crocuses / month

How to Use the Crocus (cont.)

Wear a Crocus and help Rotary to End Polio Now

3. Schools: ‘Grow Your Own Crocuses’

• Joint promotion with New Generations

• Launch June

How to Use the Crocus (cont.)

Wear a Crocus and help Rotary to End Polio Now

4. Special Events (dinners / weddings /

fun runs)

How to Use the Crocus (cont.)

Wear a Crocus and help Rotary to End Polio Now

5. Existing Events (meetings / gifts to visiting Rotarians / overseas

delegations / other fundraising events)

How to Use the Crocus (cont.)

Wear a Crocus and help Rotary to End Polio Now

Wear a Crocus and help Rotary to End Polio Now

• Trial:

• Clubs who’ve not ordered

• Clubs who have to test new ways of using crocuses

• Help all clubs maximise return and minimise effort

• When:

• Trial for World Polio Day (Oct)

• Roll out for Rotary Day (Feb)

Next Stage

Wear a Crocus and help Rotary to End Polio Now

• Concerned about a Trial?

• Financial risk

• Effort of collecting

• Don’t Worry!

• Risk: pre-place boxes / pre-arrange street

collections

• Effort: use Static boxes as ‘silent

fundraisers’ and add crocuses to existing

fundraising

Club Trials

Wear a Crocus and help Rotary to End Polio Now

500 crocuses / Club:• Street Collection (2 boxes of 100):

• 7 hrs collecting outside one supermarket (7 Rotarians collecting for

1 hr each)

• ‘Counter Top’ Boxes (5 boxes of 50):

• Place 5 boxes in local doctors surgeries, pharmacies, hospital

receptions, garden centres, school receptions

• Top up Bag (1 bag of 50): family, friends, colleagues, visiting Rotarians

• Any spare stock can be used up at existing Rotary meetings, fundraising

events, visits

Club Trial Order for World Polio Day (Oct)

Wear a Crocus and help Rotary to End Polio Now

Cost of 500 crocuses: £164

(£0.31 – 0.33 / crocus)

Revenue: £500 (£1 / crocus)

Profit: £336(almost enough to cover RI End Polio Now

targets for each club)

Plus Awareness

Club Trial Order for World Polio Day (Oct)

Wear a Crocus and help Rotary to End Polio Now

1,000 crocuses / club:• Street Collection (4 boxes of 100)

• ‘Counter Top’ (10 boxes of 50)

• Have 5 sites already from trial so only

5 more to secure

• Next year will have 10 sites before

you start

• Top Up Bag (2 bags of 50)

From 2015 main fundraising focus: Rotary Day

Roll Out for Rotary Day (Feb)

Wear a Crocus and help Rotary to End Polio Now

• Order via District Coordinator

• Deadline for World Polio Day (24 Oct 2013):

• Order: 1 Aug

• Delivery: End Sept

• Deadline for Rotary Day (23 Feb 2014):

• Order: Mid Oct

• Delivery: Mid Jan 2014

Order Process / Deadlines

Wear a Crocus and help Rotary to End Polio Now

For more information:

www.facebook.com/rotarycrocus

www.twitter.com/rotarycrocus

rotarycrocus@gmail.com