the rotary crocus
DESCRIPTION
The Rotary Crocus. Raising Funds and Awareness for Rotary and the End Polio Now Campaign. The Story So Far…. Built on Thanks for Life Campaign Rotary Day 2012 – Trial Rotary Day 2013: National Roll Out (150k) International Trial (Nigeria, US, Canada). Target: - PowerPoint PPT PresentationTRANSCRIPT
Wear a Crocus and help Rotary to End Polio Now
The Rotary CrocusRaising Funds and Awareness for Rotary and
the End Polio Now Campaign
Wear a Crocus and help Rotary to End Polio Now
Wear a Crocus and help Rotary to End Polio Now
The Story So Far…..
Target: • raise £15 million pa by 2015• Become symbol of Rotary
• Built on Thanks for Life Campaign
• Rotary Day 2012 – Trial
• Rotary Day 2013:
• National Roll Out (150k)
• International Trial (Nigeria, US, Canada)
Wear a Crocus and help Rotary to End Polio Now
• Raises Funds:• Donation: £1 UK / US$5 US and Canada• Cost: around 30p
The Rotary Crocus Works
• Low effort and risk
• Raises Awareness:• Walking adverts• Information card
• Tried and Tested
Wear a Crocus and help Rotary to End Polio Now
1. Street Collection Box:• Contents:
• 100 crocuses
• 100 information cards
• Comes with money box & neck strap
• Where: Collections outside supermarkets,
hospitals, shopping and garden centres,
on the High Street
• Average hourly distribution: 30 crocuses
How to Use the Crocus
Wear a Crocus and help Rotary to End Polio Now
2. Static ‘Counter Top’ Collection Box:• Contents:
• 50 crocuses
• 50 information cards
• Comes with integral money box and
security tag
• Where: doctors surgeries, pharmacies,
hospital receptions, garden centres
• Low effort: ‘silent fundraiser’
• Average distribution: 35 crocuses / month
How to Use the Crocus (cont.)
Wear a Crocus and help Rotary to End Polio Now
3. Schools: ‘Grow Your Own Crocuses’
• Joint promotion with New Generations
• Launch June
How to Use the Crocus (cont.)
Wear a Crocus and help Rotary to End Polio Now
4. Special Events (dinners / weddings /
fun runs)
How to Use the Crocus (cont.)
Wear a Crocus and help Rotary to End Polio Now
5. Existing Events (meetings / gifts to visiting Rotarians / overseas
delegations / other fundraising events)
How to Use the Crocus (cont.)
Wear a Crocus and help Rotary to End Polio Now
Wear a Crocus and help Rotary to End Polio Now
• Trial:
• Clubs who’ve not ordered
• Clubs who have to test new ways of using crocuses
• Help all clubs maximise return and minimise effort
• When:
• Trial for World Polio Day (Oct)
• Roll out for Rotary Day (Feb)
Next Stage
Wear a Crocus and help Rotary to End Polio Now
• Concerned about a Trial?
• Financial risk
• Effort of collecting
• Don’t Worry!
• Risk: pre-place boxes / pre-arrange street
collections
• Effort: use Static boxes as ‘silent
fundraisers’ and add crocuses to existing
fundraising
Club Trials
Wear a Crocus and help Rotary to End Polio Now
500 crocuses / Club:• Street Collection (2 boxes of 100):
• 7 hrs collecting outside one supermarket (7 Rotarians collecting for
1 hr each)
• ‘Counter Top’ Boxes (5 boxes of 50):
• Place 5 boxes in local doctors surgeries, pharmacies, hospital
receptions, garden centres, school receptions
• Top up Bag (1 bag of 50): family, friends, colleagues, visiting Rotarians
• Any spare stock can be used up at existing Rotary meetings, fundraising
events, visits
Club Trial Order for World Polio Day (Oct)
Wear a Crocus and help Rotary to End Polio Now
Cost of 500 crocuses: £164
(£0.31 – 0.33 / crocus)
Revenue: £500 (£1 / crocus)
Profit: £336(almost enough to cover RI End Polio Now
targets for each club)
Plus Awareness
Club Trial Order for World Polio Day (Oct)
Wear a Crocus and help Rotary to End Polio Now
1,000 crocuses / club:• Street Collection (4 boxes of 100)
• ‘Counter Top’ (10 boxes of 50)
• Have 5 sites already from trial so only
5 more to secure
• Next year will have 10 sites before
you start
• Top Up Bag (2 bags of 50)
From 2015 main fundraising focus: Rotary Day
Roll Out for Rotary Day (Feb)
Wear a Crocus and help Rotary to End Polio Now
• Order via District Coordinator
• Deadline for World Polio Day (24 Oct 2013):
• Order: 1 Aug
• Delivery: End Sept
• Deadline for Rotary Day (23 Feb 2014):
• Order: Mid Oct
• Delivery: Mid Jan 2014
Order Process / Deadlines
Wear a Crocus and help Rotary to End Polio Now
For more information:
www.facebook.com/rotarycrocus
www.twitter.com/rotarycrocus