Download - The Rotary Crocus
Wear a Crocus and help Rotary to End Polio Now
The Rotary CrocusRaising Funds and Awareness for Rotary and
the End Polio Now Campaign
Wear a Crocus and help Rotary to End Polio Now
Wear a Crocus and help Rotary to End Polio Now
The Story So Far…..
Target: • raise £15 million pa by 2015• Become symbol of Rotary
• Built on Thanks for Life Campaign
• Rotary Day 2012 – Trial
• Rotary Day 2013:
• National Roll Out (150k)
• International Trial (Nigeria, US, Canada)
Wear a Crocus and help Rotary to End Polio Now
• Raises Funds:• Donation: £1 UK / US$5 US and Canada• Cost: around 30p
The Rotary Crocus Works
• Low effort and risk
• Raises Awareness:• Walking adverts• Information card
• Tried and Tested
Wear a Crocus and help Rotary to End Polio Now
1. Street Collection Box:• Contents:
• 100 crocuses
• 100 information cards
• Comes with money box & neck strap
• Where: Collections outside supermarkets,
hospitals, shopping and garden centres,
on the High Street
• Average hourly distribution: 30 crocuses
How to Use the Crocus
Wear a Crocus and help Rotary to End Polio Now
2. Static ‘Counter Top’ Collection Box:• Contents:
• 50 crocuses
• 50 information cards
• Comes with integral money box and
security tag
• Where: doctors surgeries, pharmacies,
hospital receptions, garden centres
• Low effort: ‘silent fundraiser’
• Average distribution: 35 crocuses / month
How to Use the Crocus (cont.)
Wear a Crocus and help Rotary to End Polio Now
3. Schools: ‘Grow Your Own Crocuses’
• Joint promotion with New Generations
• Launch June
How to Use the Crocus (cont.)
Wear a Crocus and help Rotary to End Polio Now
4. Special Events (dinners / weddings /
fun runs)
How to Use the Crocus (cont.)
Wear a Crocus and help Rotary to End Polio Now
5. Existing Events (meetings / gifts to visiting Rotarians / overseas
delegations / other fundraising events)
How to Use the Crocus (cont.)
Wear a Crocus and help Rotary to End Polio Now
Wear a Crocus and help Rotary to End Polio Now
• Trial:
• Clubs who’ve not ordered
• Clubs who have to test new ways of using crocuses
• Help all clubs maximise return and minimise effort
• When:
• Trial for World Polio Day (Oct)
• Roll out for Rotary Day (Feb)
Next Stage
Wear a Crocus and help Rotary to End Polio Now
• Concerned about a Trial?
• Financial risk
• Effort of collecting
• Don’t Worry!
• Risk: pre-place boxes / pre-arrange street
collections
• Effort: use Static boxes as ‘silent
fundraisers’ and add crocuses to existing
fundraising
Club Trials
Wear a Crocus and help Rotary to End Polio Now
500 crocuses / Club:• Street Collection (2 boxes of 100):
• 7 hrs collecting outside one supermarket (7 Rotarians collecting for
1 hr each)
• ‘Counter Top’ Boxes (5 boxes of 50):
• Place 5 boxes in local doctors surgeries, pharmacies, hospital
receptions, garden centres, school receptions
• Top up Bag (1 bag of 50): family, friends, colleagues, visiting Rotarians
• Any spare stock can be used up at existing Rotary meetings, fundraising
events, visits
Club Trial Order for World Polio Day (Oct)
Wear a Crocus and help Rotary to End Polio Now
Cost of 500 crocuses: £164
(£0.31 – 0.33 / crocus)
Revenue: £500 (£1 / crocus)
Profit: £336(almost enough to cover RI End Polio Now
targets for each club)
Plus Awareness
Club Trial Order for World Polio Day (Oct)
Wear a Crocus and help Rotary to End Polio Now
1,000 crocuses / club:• Street Collection (4 boxes of 100)
• ‘Counter Top’ (10 boxes of 50)
• Have 5 sites already from trial so only
5 more to secure
• Next year will have 10 sites before
you start
• Top Up Bag (2 bags of 50)
From 2015 main fundraising focus: Rotary Day
Roll Out for Rotary Day (Feb)
Wear a Crocus and help Rotary to End Polio Now
• Order via District Coordinator
• Deadline for World Polio Day (24 Oct 2013):
• Order: 1 Aug
• Delivery: End Sept
• Deadline for Rotary Day (23 Feb 2014):
• Order: Mid Oct
• Delivery: Mid Jan 2014
Order Process / Deadlines
Wear a Crocus and help Rotary to End Polio Now
For more information:
www.facebook.com/rotarycrocus
www.twitter.com/rotarycrocus