the scania journey - connecting the trucks

Fredrik CallenrydStrategy Manager

Connected services and solutions

“How to monetise on a smart connected products”

Scania strategy

Why connecting?

An example!

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

Strategy – Focus on customer profitability

Scania’s offering Provider of sustainable

transport solutions Long-term commitment Premium product and services

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

Global network with 1,600 sales & workshops

- 1,000 in Europe

A global sales and service network

Non-captive

Captive

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

Fredrik Callenryd - Scania Connected Services - Hannover

Scania Connected Strategy

28 April 2016

All products are connected when leaving factoryFree telematic subscription with all sales of vehicles.

180 000+ vehicles with active subscriptionsAnalysing data from 15 000 000 km each month

A connected product is key to solutions offer Traditional FMS services Telemetric data access Advanced services

A connected products keep you in contact with product during the complete life-time.

Each dot represent an overnight parking spot for Scania In 2015

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

DealerImporterFactory

Traditional view of the product value chain

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

The customer worldThe product world

Pointof Sale

1:a 2:nd 3rd 4th 5th

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

DealerImporterFactory

Value creation in product world

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

The customer worldThe product world

Pointof Sale

1:a 2:nd 3rd 4th 5th

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

DealerImporterFactory

Services view of value creation

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

Start of use

1:a 2:nd 3rd 4th 5th

Accumulatedvalue created

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

... transformed into a value network

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

To minimise your fuel consumption, we need to think outside the tank- Ecolution by Scania

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

Value Network behind Ecolution

Factory

VALUE BASED

PRICING

FIXEDPRICE

MONTHLY

FEE

28 April 2016

Fredrik Callenryd - Scania Connected Services - Hannover

Align with your business strategy. Focus on the customers experience when using the product. Work with system outcome instead of product standalone.Think big but start small to learn… Do not invent wheels, re-invent your product. Technology is not the problem, adapting organisation is.

Summary