the scheduled airline industry : an overview air.narod.ru for more info

The Scheduled The Scheduled Airline Airline

Industry : An O Industry : An Overviewverview

-http://wb air.narod.ru

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The Structure Of The Structure Of The Industry The Industry

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NATIONAL FLAG NATIONAL FLAGCARRIERSCARRIERS

Airlines acting more or less as an arm of government

Airlines having to meet objectives that take precedence over efficiency and profit

A requirement to “ fly the flag”A requirement to operate routes that were desired for social reason

A requirement to support local aircraft suppliers

Processes Of Processes OfPrivatizationPrivatizationSale of a minority government stake to the private sector as happened with Finnair

Sale of majority in a number of stages as happened with Lufthansa

Sale of majority in one stage as happened with Kenya Airways

The outright sale of a 100 per cent government shareholding as happened with British Airways

Influences On The Pr Influences On The Priceice

Of Air Travel Of Air TravelThe date of travel (peak/ off-peak)

The length of stay (will it exceed a certain length/ include a Saturday night?)

The class of travel ( first/ business/ economy)

Continued...

The size of travelling group The age of the traveller (ad

ult/ child) The route ( demand levels/

supply/ length of journey) The purchase point ( meth

od of distribution)

Marketing Initiatives

: Frequent Fl : Frequent Fl yer Program yer Programmesmes

Typical frequent flyer p Typical frequent flyer p rogramme reward rogramme reward

Free flight/ ticketFree companion ticketUpgrade to business/ first class

Non-travel reward