the social media team plan for the 2014 university of illinois community & campus day of service

Community & Campus Day of Service Social Media Team

TrainingKari Wozniak and Geena WakeleyEvent page: http://bit.ly/1kCBxK5

Community & Campus Day of Service Annual event started by the University of Illinois Office of Public Engagement. CCDOS 2014 is on Saturday April 5th.

Hundreds of volunteers gather to package hundreds of thousands of meals to be distributed to Champaign-Urbana agencies.

This year’s goal is 147,000 meals. For more info and registration, view here.

Social Media Marketing

“Marketing is no longer about the stuff you make,

its about the stories you tell”

The Story We Want to Tell Hunger is a pressing need in the Champaign-Urbana community and in

communities all over the world.

These issues need all our help, and there are lots of ways to give it, on the Day of Service and beyond.

The Illinois community is addressing pressing societal issues through leadership and service.

The Events Community & Campus Day of Service – April 5th

Eating on a Budget Competition – TBD

Food Waste Awareness – Week of April 5th

Canned Food Drive – March 16th – March 30th

The Process Plan, create, and disseminate content about:

Hunger issues How to participate in the event Information about service in the Illinois community

The Team Social reporters – share content via individual and organizational networks

Content team member – create content using supporting information gathered by the social media team

Subcommittee member – plan marketing and logistics of student events and social media campaign

The Network Internal

Google Group: for all volunteers on the social media team Google Site: project site for all volunteer on the social media team, especially

content teams

External Twitter: @ILDayofService Facebook: Page & Event Registration website

The Group

The Site

The Benefits For students – professional development & opportunity to participate in

campus-wide event

For organizations – increased visibility and connections as participant in targeted social networking opportunity

For everyone – opportunity to make an impact on the issue and highlight the positive action being done at and around Illinois

The Next Steps (for you!) Casual supporter – Like on Facebook, follow on Twitter, share posts during

the campaign, and volunteer for the Saturday event!

Virtual contributor – Join the Google Group for further information and updates about volunteering as a social reporter. Join by emailing kari.wozniak@gmail.com

Committed team member – Contact Geena Wakeley about joining or leading a content team, and/or attend Subcommittee meetings on Tuesdays @ 3pm in Illini Union Federal Room (email Kari first if planning to attend)

Subcommittee Members:

• Kari Wozniak – Social Media Team Leader kari.wozniak@gmail.com• Geena Wakeley – Content Teams Leader wakeley1@illinois.edu

• Vikram Reddy – Event Coordinator vred93@gmail.com • Krzysztof Jablonski – Event Coordinator, Supporting Info Team

Coordinator jablons7@illinois.edu

• Ellery Marks – Content Team Member • Nicole Pinnella – Content Team Member