the social selling evolution

sales.linkedin.com

SOCIAL SELLING EVOLUTION

My LinkedIn Story

Buying process has fundamentally changed

Customers less responsive

Customers more informed

Customers on social networks

Growth of Customer Engagement on Social Networks

Customers more informed

2B+ Network UpdatesViewed Weekly

88B

57%

Customers less responsive

2B+ Network UpdatesViewed Weekly

210M

4.5%

Buying process has fundamentally changed

Customers on social networks

Selling

Social Selling Evolution

Buying process has fundamentally changed

Customers are more informed

Selling

Engage in the Conversation

Our Mission.Connect the world’s professionals to make them more productive and successful

The LinkedIn NetworkNot all social platforms are equal

187M+members worldwide

3.2MCXOs and VPs

88Kaverage household income

Quality AudienceTarget the most influential and affluent professional audience in the world

InsightsBe great at what you do

Feb 2012

2B+ Network UpdatesViewed Weekly1M+ Professional

Groups

Buying process has fundamentally changed

Customers are less Responsive

Selling

Leverage Your 2nd Degree Network

13

Leverage Your Second Degree Network

+ +Lead Builder InMails

LinkedIn Sales Navigator

Team Link

Introducing …..

The Social Selling Index

Social Selling Index

“Laggards”

“Tip-Toers”

“Leaders”

• Strong PROFILES

• Contributing INSIGHTS

• Aggressively building NETWORK

• Aggressively Leveraging TOOLS

SSI = 100

SSI = 0

• Weak PROFILES

• NOT Contributing INSIGHTS

• Reactively building NETWORK

• NOT Leveraging TOOLS

Introducing Eloqua

“Laggards”

“Tip-Toers”

“Leaders”

SSI = 100

SSI = 0

Transforming the way the world works.