the top social media trends for 2015

Cnfidential MarketingXLerator

!!!!!#B2COnline!!!

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The!Key!Social!Media!Trends!for!2015!!

! !!!!!!@NaThomson! ! ! ! ! !@DeniseHolt1 !!!!!!!Natascha!Thomson ! ! ! ! !Denise!Holt!

!!!!!CEO,!Marke8ngXLerator ! ! !!!!!!!!!!!!!!!!!CEO,!Collabora8ve!IQ!

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Cnfidential MarketingXLerator

#B2COnline!

#B2COnline!!

Cnfidential MarketingXLerator

#B2COnline!

Your!Hosts!Today:!@DeniseHolt1!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!@NaThomson!

3!

Cnfidential MarketingXLerator

#B2COnline!

#Agenda!!

! The!Top!10!Social!Media!Trends!for!2015!(45!min)!

! Q&A!(15!min)!!

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Cnfidential MarketingXLerator

#B2COnline!

Trend!#1!!

Cnfidential MarketingXLerator

ConsolidaLon!&!IsolaLon!!

Cnfidential MarketingXLerator

#B2COnline!!!!!!#B2COnline!!!

!ConsolidaLon!&!IsolaLon!

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7!Picture(Credit:(Megan(Ann(on(Flickr.(Crea6ve(Commons(License.(

Cnfidential MarketingXLerator

#B2COnline!

Trend!#2!!

Cnfidential MarketingXLerator

A!Turn!to!Owned!vs.!Rented!

Cnfidential MarketingXLerator

#B2COnline!

A!Turn!to!Owned!vs.!Rented!

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10!

!“Facebook!“will!become!nothing!but!a!repository!for!display!ads”.”!!WSJ,%November%17,%2014%%

Cnfidential MarketingXLerator

#B2COnline!

11!Source:!Eat!24.!

Cnfidential MarketingXLerator

#B2COnline!

12!Source:!Eat!24.!

“When%we%first%met,%you%made%us%feel%special.%%(But%now?%%%Now%you%want%us%to%give%you%money%if%we%want%to%talk%to%our%friends.”(

Cnfidential MarketingXLerator

#B2COnline!

13!Source:!HBR!–!Making!Sense!of!Owned!Media.!

Cnfidential MarketingXLerator

#B2COnline!

What!you!CAN!own:!Content,!Community!&!Context!

14!Source:!HBR!–!Making!Sense!of!Owned!Media.!

Cnfidential MarketingXLerator

#B2COnline!

Trend!#3!!

Cnfidential MarketingXLerator

Digital!TransformaLon!

Cnfidential MarketingXLerator !17!Source:!Al8meter!–!2014!State!of!Digital!Transforma8on!!

Cnfidential MarketingXLerator

#B2COnline!

18!

Cnfidential MarketingXLerator !19!Source:!Al8meter!–!2014!State!of!Digital!Transforma8on!!

Cnfidential MarketingXLerator

#B2COnline!

Trend!#4!!

Cnfidential MarketingXLerator

Sell!Your!Own!Data!

Cnfidential MarketingXLerator

#B2COnline!

Social!Iden8ty!(Data)!

•  Personal!Profile!Data!•  Social!Ac8vity!=!Context!!

22!Source:!Al8meter!–!Leveraging!Social!Iden8ty.!

Cnfidential MarketingXLerator

#B2COnline!

Content!is!NOT!King.!!

23!

Cnfidential MarketingXLerator

#B2COnline!

Content!is!NOT!King.!

Content!in!CONTEXT!is!King.!!

24!

Cnfidential MarketingXLerator

#B2COnline!

Trend!#5!!

Cnfidential MarketingXLerator

#B2COnline!

More!Data!Breaches!!

26!

Cnfidential MarketingXLerator

#B2COnline!

27!

Cnfidential MarketingXLerator

#B2COnline!

28!

Cnfidential MarketingXLerator

#B2COnline!

29!

Cnfidential MarketingXLerator

#B2COnline!

1.  Have!unique!&!complex!passwords!!

–  Tools:!1Password,!LastPass,!KeePass!2.  Don’t!share!passwords!between!team!members!

–  Tools:!Hootsuite,!Sprinklr!3.  Don’t!store!passwords!in!browser!/!clear!history!

4.  Change!password!at!least!every!6!months!!

5.  Don’t!click!on!every!URL!

–  Tools:!Zer0Fox,!Lookingglass!Scout!

30!

Cnfidential

#B2COnline

#CX&EX

Cnfidential

#B2COnline&&&&&#CX&EX

Customer&Experience&Management

• Companies*Boost*Investment*in*CX• Tracking*CX*Will*Become*Important• Omni*Channel*9*One*to*One*Experience• Mobile*First

2

Cnfidential

#B2COnline&&&&&#CX&EX

Employee&Experience&Management

• HR*(human*relaConship)*as*the*new*markeCng

• Boost*in*Employee*Advocacy*Development• Leadership,*RetenCon*and*Engagement

3

Cnfidential

#B2COnline

#AugmentedRetail

Cnfidential

#B2COnline&&&&&#AugmentedRetail

Real&Time&Targe<ng

• iBeacons*drive*traffic*into*stores• Merge*online*&*offline• Real*Cme*relevant*messages*to*customers• CollaboraCve*shopping*experience*• Mobile*Payments*

5

Cnfidential

#B2COnline

#PervasiveWeb

Cnfidential

#B2COnline&&&&&#PervasiveWeb

Wearable&Tech&&&IoT

• Wearable*Tech*is*the*Bridge• From*“Internet*of*Things”*to*“Internet*of*Existence”

7

Cnfidential

#B2COnline

#Collabora<veEconomy

Cnfidential

#B2COnline&&&&&#Collabora<veEconomy

Person&to&Person&Economy

• Access*over*ownership• PoliCcs*will*flip*on*it’s*head• Independence*=*Power• Fits*into*#NewWayToWork

9

Cnfidential MarketingXLerator

!!!!!#B2COnline!!!!

Q&A !!

! !!!!!!@NaThomson! ! ! ! ! !@DeniseHolt1 !!!!!!!Natascha!Thomson ! ! ! ! !Denise!Holt!!!!!!Marke4ngXLerator.com! ! !!!!!!!!!!!!!!!!! !DeniseHolt.com!!!

Cnfidential MarketingXLerator

#B2COnline!

Natascha!Thomson!NaThomson@Marke4ngXLerator.com!!@NaThomson!+1!(925)!519E8111!!

Over!15!years!of!B2B!marke=ng!experience!in!Global!2000!and!startup!companies.!!Customers!include!SAP,!EMC!&!!Polycom.!

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