the top social media trends for 2015
DESCRIPTION
A Business2Community Webinar with Denise Holt & Natascha Thomson. As I am sure you are aware, social media is no longer a trend but a business necessity. While digital transformation is still in its infancy, 2015 promises to be a transformational year. Large brands like SAP have created brand new roles like Chief Data Officer and Chief Digital Officer. The term social media is evolving quickly and today encompasses a much wider subject matter area than only a year ago. Some practitioners even consider the term “social media” to be obsolete, and instead focus on creating “a social business”. Instead of using titles like “Social Media Manager”, many have renamed this role to “Customer Experience Manager”. Organizational change and investments in new technologies are inevitable choices for companies and that want to lead the market in the future. I assume that is why you have tuned in to this webinar today. I like to quote Alan Kay – the pioneer of the GUI – who said “The best way to predict the future is to invent it” – as “Que Serra Serra – the future’s not ours to see” . But, in this deck Denise Holt and I share with you, what we believe are some of the key trends for 2015 in social media, based on what we are seeing in our own social media practices. We chose the trends that we think will have a great impact on many of your businesses and hope that they will have you focus your planning for the new year.TRANSCRIPT
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The!Key!Social!Media!Trends!for!2015!!
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#Agenda!!
! The!Top!10!Social!Media!Trends!for!2015!(45!min)!
! Q&A!(15!min)!!
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#B2COnline!
Trend!#1!!
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ConsolidaLon!&!IsolaLon!!
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#B2COnline!!!!!!#B2COnline!!!
!ConsolidaLon!&!IsolaLon!
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7!Picture(Credit:(Megan(Ann(on(Flickr.(Crea6ve(Commons(License.(
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#B2COnline!
Trend!#2!!
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A!Turn!to!Owned!vs.!Rented!
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#B2COnline!
A!Turn!to!Owned!vs.!Rented!
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10!
!“Facebook!“will!become!nothing!but!a!repository!for!display!ads”.”!!WSJ,%November%17,%2014%%
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#B2COnline!
11!Source:!Eat!24.!
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#B2COnline!
12!Source:!Eat!24.!
“When%we%first%met,%you%made%us%feel%special.%%(But%now?%%%Now%you%want%us%to%give%you%money%if%we%want%to%talk%to%our%friends.”(
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#B2COnline!
13!Source:!HBR!–!Making!Sense!of!Owned!Media.!
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#B2COnline!
What!you!CAN!own:!Content,!Community!&!Context!
14!Source:!HBR!–!Making!Sense!of!Owned!Media.!
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#B2COnline!
Trend!#3!!
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Digital!TransformaLon!
Cnfidential MarketingXLerator !17!Source:!Al8meter!–!2014!State!of!Digital!Transforma8on!!
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#B2COnline!
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Cnfidential MarketingXLerator !19!Source:!Al8meter!–!2014!State!of!Digital!Transforma8on!!
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#B2COnline!
Trend!#4!!
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Sell!Your!Own!Data!
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#B2COnline!
Social!Iden8ty!(Data)!
• Personal!Profile!Data!• Social!Ac8vity!=!Context!!
22!Source:!Al8meter!–!Leveraging!Social!Iden8ty.!
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#B2COnline!
Content!is!NOT!King.!!
23!
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#B2COnline!
Content!is!NOT!King.!
Content!in!CONTEXT!is!King.!!
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#B2COnline!
Trend!#5!!
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#B2COnline!
More!Data!Breaches!!
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#B2COnline!
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#B2COnline!
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#B2COnline!
29!
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#B2COnline!
1. Have!unique!&!complex!passwords!!
– Tools:!1Password,!LastPass,!KeePass!2. Don’t!share!passwords!between!team!members!
– Tools:!Hootsuite,!Sprinklr!3. Don’t!store!passwords!in!browser!/!clear!history!
4. Change!password!at!least!every!6!months!!
5. Don’t!click!on!every!URL!
– Tools:!Zer0Fox,!Lookingglass!Scout!
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#B2COnline
#CX&EX
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#B2COnline&&&&&#CX&EX
Customer&Experience&Management
• Companies*Boost*Investment*in*CX• Tracking*CX*Will*Become*Important• Omni*Channel*9*One*to*One*Experience• Mobile*First
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Cnfidential
#B2COnline&&&&&#CX&EX
Employee&Experience&Management
• HR*(human*relaConship)*as*the*new*markeCng
• Boost*in*Employee*Advocacy*Development• Leadership,*RetenCon*and*Engagement
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#B2COnline
#AugmentedRetail
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#B2COnline&&&&&#AugmentedRetail
Real&Time&Targe<ng
• iBeacons*drive*traffic*into*stores• Merge*online*&*offline• Real*Cme*relevant*messages*to*customers• CollaboraCve*shopping*experience*• Mobile*Payments*
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#B2COnline
#PervasiveWeb
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#B2COnline&&&&&#PervasiveWeb
Wearable&Tech&&&IoT
• Wearable*Tech*is*the*Bridge• From*“Internet*of*Things”*to*“Internet*of*Existence”
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#B2COnline
#Collabora<veEconomy
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#B2COnline&&&&&#Collabora<veEconomy
Person&to&Person&Economy
• Access*over*ownership• PoliCcs*will*flip*on*it’s*head• Independence*=*Power• Fits*into*#NewWayToWork
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Q&A !!
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Over!15!years!of!B2B!marke=ng!experience!in!Global!2000!and!startup!companies.!!Customers!include!SAP,!EMC!&!!Polycom.!
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