Download - The Top Social Media Trends for 2015
Cnfidential MarketingXLerator
!!!!!#B2COnline!!!
!
The!Key!Social!Media!Trends!for!2015!!
! !!!!!!@NaThomson! ! ! ! ! !@DeniseHolt1 !!!!!!!Natascha!Thomson ! ! ! ! !Denise!Holt!
!!!!!CEO,!Marke8ngXLerator ! ! !!!!!!!!!!!!!!!!!CEO,!Collabora8ve!IQ!
!
!
Cnfidential MarketingXLerator
#B2COnline!
#B2COnline!!
Cnfidential MarketingXLerator
#B2COnline!
Your!Hosts!Today:!@DeniseHolt1!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!@NaThomson!
3!
Cnfidential MarketingXLerator
#B2COnline!
#Agenda!!
! The!Top!10!Social!Media!Trends!for!2015!(45!min)!
! Q&A!(15!min)!!
!
Cnfidential MarketingXLerator
#B2COnline!
Trend!#1!!
Cnfidential MarketingXLerator
ConsolidaLon!&!IsolaLon!!
Cnfidential MarketingXLerator
#B2COnline!!!!!!#B2COnline!!!
!ConsolidaLon!&!IsolaLon!
!
!
7!Picture(Credit:(Megan(Ann(on(Flickr.(Crea6ve(Commons(License.(
Cnfidential MarketingXLerator
#B2COnline!
Trend!#2!!
Cnfidential MarketingXLerator
A!Turn!to!Owned!vs.!Rented!
Cnfidential MarketingXLerator
#B2COnline!
A!Turn!to!Owned!vs.!Rented!
!
!
10!
!“Facebook!“will!become!nothing!but!a!repository!for!display!ads”.”!!WSJ,%November%17,%2014%%
Cnfidential MarketingXLerator
#B2COnline!
11!Source:!Eat!24.!
Cnfidential MarketingXLerator
#B2COnline!
12!Source:!Eat!24.!
“When%we%first%met,%you%made%us%feel%special.%%(But%now?%%%Now%you%want%us%to%give%you%money%if%we%want%to%talk%to%our%friends.”(
Cnfidential MarketingXLerator
#B2COnline!
13!Source:!HBR!–!Making!Sense!of!Owned!Media.!
Cnfidential MarketingXLerator
#B2COnline!
What!you!CAN!own:!Content,!Community!&!Context!
14!Source:!HBR!–!Making!Sense!of!Owned!Media.!
Cnfidential MarketingXLerator
#B2COnline!
Trend!#3!!
Cnfidential MarketingXLerator
Digital!TransformaLon!
Cnfidential MarketingXLerator !17!Source:!Al8meter!–!2014!State!of!Digital!Transforma8on!!
Cnfidential MarketingXLerator
#B2COnline!
18!
Cnfidential MarketingXLerator !19!Source:!Al8meter!–!2014!State!of!Digital!Transforma8on!!
Cnfidential MarketingXLerator
#B2COnline!
Trend!#4!!
Cnfidential MarketingXLerator
Sell!Your!Own!Data!
Cnfidential MarketingXLerator
#B2COnline!
Social!Iden8ty!(Data)!
• Personal!Profile!Data!• Social!Ac8vity!=!Context!!
22!Source:!Al8meter!–!Leveraging!Social!Iden8ty.!
Cnfidential MarketingXLerator
#B2COnline!
Content!is!NOT!King.!!
23!
Cnfidential MarketingXLerator
#B2COnline!
Content!is!NOT!King.!
Content!in!CONTEXT!is!King.!!
24!
Cnfidential MarketingXLerator
#B2COnline!
Trend!#5!!
Cnfidential MarketingXLerator
#B2COnline!
More!Data!Breaches!!
26!
Cnfidential MarketingXLerator
#B2COnline!
27!
Cnfidential MarketingXLerator
#B2COnline!
28!
Cnfidential MarketingXLerator
#B2COnline!
29!
Cnfidential MarketingXLerator
#B2COnline!
1. Have!unique!&!complex!passwords!!
– Tools:!1Password,!LastPass,!KeePass!2. Don’t!share!passwords!between!team!members!
– Tools:!Hootsuite,!Sprinklr!3. Don’t!store!passwords!in!browser!/!clear!history!
4. Change!password!at!least!every!6!months!!
5. Don’t!click!on!every!URL!
– Tools:!Zer0Fox,!Lookingglass!Scout!
30!
Cnfidential
#B2COnline
#CX&EX
Cnfidential
#B2COnline&&&&&#CX&EX
Customer&Experience&Management
• Companies*Boost*Investment*in*CX• Tracking*CX*Will*Become*Important• Omni*Channel*9*One*to*One*Experience• Mobile*First
2
Cnfidential
#B2COnline&&&&&#CX&EX
Employee&Experience&Management
• HR*(human*relaConship)*as*the*new*markeCng
• Boost*in*Employee*Advocacy*Development• Leadership,*RetenCon*and*Engagement
3
Cnfidential
#B2COnline
#AugmentedRetail
Cnfidential
#B2COnline&&&&&#AugmentedRetail
Real&Time&Targe<ng
• iBeacons*drive*traffic*into*stores• Merge*online*&*offline• Real*Cme*relevant*messages*to*customers• CollaboraCve*shopping*experience*• Mobile*Payments*
5
Cnfidential
#B2COnline
#PervasiveWeb
Cnfidential
#B2COnline&&&&&#PervasiveWeb
Wearable&Tech&&&IoT
• Wearable*Tech*is*the*Bridge• From*“Internet*of*Things”*to*“Internet*of*Existence”
7
Cnfidential
#B2COnline
#Collabora<veEconomy
Cnfidential
#B2COnline&&&&&#Collabora<veEconomy
Person&to&Person&Economy
• Access*over*ownership• PoliCcs*will*flip*on*it’s*head• Independence*=*Power• Fits*into*#NewWayToWork
9
Cnfidential MarketingXLerator
!!!!!#B2COnline!!!!
Q&A !!
! !!!!!!@NaThomson! ! ! ! ! !@DeniseHolt1 !!!!!!!Natascha!Thomson ! ! ! ! !Denise!Holt!!!!!!Marke4ngXLerator.com! ! !!!!!!!!!!!!!!!!! !DeniseHolt.com!!!
Cnfidential MarketingXLerator
#B2COnline!
[email protected]!!@NaThomson!+1!(925)!519E8111!!
Over!15!years!of!B2B!marke=ng!experience!in!Global!2000!and!startup!companies.!!Customers!include!SAP,!EMC!&!!Polycom.!
Get!25%!off!with!promo!code!ADD12:
hXp://www.happyabout.com/42rules/b2bsocialmediamarke4ng.php!!
