the uk's internet of things advantage

The  UK’s    #iot  advantage  

10 ways to support a new generation

of businesses.

Alexandra Deschamps-Sonsino @iotwatch

alex@designswarm.com

Tinker London 2007-2010

Good Night Lamp March 2012

First UK distributor of the Arduino

R&D projects for corporates

A family of internet-connected

lamps.

IDII 2004-2006

The internet of things can be loosely defined as:

1. what happens when we

embed connectivity in everyday objects.

2. what happens when those objects are designed with an understanding

of the qualities of the web.

the  shape  of  the  conversation  

Hardware (open/closed)

Connectivity

(wifi, zigbee/radio, GSM)

Battery life

Standards

Privacy

Security

Things

Product  startups  in  the  U.K.  

Where  are  the  startups  from?  

R&D budgets

PR

TSB /Grants

Crowdfunding

20% projects

Hackdays

How  to  succeed  in  a  recession?  

“I wish I could help more with financing - but experience from my own group is that we have trouble getting these kinds of things funded. I've had some nice patents in the Internet of Things arena that we've decided to let lapse, simply because we couldn't get over this commercialisation threshold.”

The  real  challenge  

Retail & the death of the high street will be a perfect testbed for #iot The corporate world is investing heavily (Cisco, IBM, GE) they should learn to engage with startups beyond accelerators. Intense collaboration between the financial sector, the creative industries and Tech City-type spaces is the UK’s hope.

There  is  real  competition  

Thank  you.  Alexandra Deschamps-Sonsino

@iotwatch alex@goodnightlamp.com