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The unexpected fall at Michigan State University
Look Out Below!!!!
info.biotech-calendar.com
Breyona Bolden PR Research & Strategies, Florida A&M University
March 27, 2012
The Event March 25, 2012 At approximately 3 a.m.
Sunday, 18-year-old Alexandria Pew fell six floors from North case hall dormitory through a window while attempting to catch a ball.
A hospital spokesman says the senior from Greenhills School in Ann Arbor, was in critical condition Monday at Sparrow Hospital in Lansing. Details about her injuries haven't been released.
www.lansingstatejournal.com Google Images
The story ContinuesoShe was sober.
oPlywood covers the window
where Pew fell.
oThe study lounge where she
was playing catch with
friends is now closed.
oShe fell to a large, grassy
area where the soil, moist
from rain earlier in the day,
helped break her fall.
http://www.mlive.com/lansing-news/index.ssf/2012/03/ann_arbor_woman_falls_from_six.html
o The investigation still continues.o Michigan State University is inspecting windows
across its campus.o MSU Physical Plant inspectors found the window
frame to be structurally soundo Critical Incident Protocol
www.cip.msu.edu/o MSU emergency management information .
Police.msu.edu/resources/eminfo.pdfo Emergency response solutions
www.ers.msu.edu/index.html
Research
What worked well
The university taking responsibility Inspecting other windows Closing where the event took place. Not having negative coverage. The university constantly checking up
on the victim and family.
What did not work well
There were no authority figures present.
Horse play indoors should have been banned.
Faculty, staff, and students should have spoken on the incident more.
PR lessons learned
http://www.uscg.mil/history/articles/LessonsLearnedHomePage.asp
Lessons for FAMU
Do’s Critical Incident Protocol ,
emergency management information, emergency response solutions should be made available to the public.
Multiple mediums for crisis information to travel.
Cater to the victim and family
Avoid negative publicity.
Don’tsAllow indoor
horseplay.
http://www.hbcudigest.com/florida/famu-making-strides-in-campus-hazing-prevention-methods-state-study-reveals/
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