the value of social tv impressions

TVGUIDE.COM TVNext ConferenceFebruary 27, 2012

@christytannerChristy Tanner, EVP & GM

TVGuide.com & TV Guide Mobile

2

have seen social impressions about TV shows71%

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

3Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

Impressions happen in dozens of places

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have started to watch a show because of a social impression

have continued to watch a show because of a social impression

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

17%

31%

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How did social impressions influence you to start watching a TV show?

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

6 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

76%

64%

13%

8%

People had good things to say

Topics or storylines interested me

I like to watch what others watch

It sounded controversial

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If not because of social impressions, why do you start watching a TV show?

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

8Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

80%

46%

24%

16%

Ads

Word of mouth

Other

Stumbled on it by accident

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How did social impressions influence you to continue watching a TV show?

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

10Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

77%

66%

34%

26%

Helped keep up my interest in shows

Topics or storylines interested me

Controversial moments

Everyone else is still watching

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If not because of social impressions, why do you continue watching a show?

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

12Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

88%

81%

72%

9%

Great storylines

Deeply invested

Great acting

Friends/family still watch

13Sources: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants; TVGuide.com Fall TV survey, August 2010, 2737 respondents

2010 2012

I watch more live TV because of social spoilers

Thank you.

@christytannerChristy Tanner, EVP & GM

TVGuide.com & TV Guide Mobile