TVGUIDE.COM TVNext ConferenceFebruary 27, 2012

@christytannerChristy Tanner, EVP & GM

TVGuide.com & TV Guide Mobile

2

have seen social impressions about TV shows71%

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

3Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

Impressions happen in dozens of places

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have started to watch a show because of a social impression

have continued to watch a show because of a social impression

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

17%

31%

5

How did social impressions influence you to start watching a TV show?

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

6 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

76%

64%

13%

8%

People had good things to say

Topics or storylines interested me

I like to watch what others watch

It sounded controversial

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If not because of social impressions, why do you start watching a TV show?

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

8Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

80%

46%

24%

16%

Ads

Word of mouth

Other

Stumbled on it by accident

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How did social impressions influence you to continue watching a TV show?

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

10Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

77%

66%

34%

26%

Helped keep up my interest in shows

Topics or storylines interested me

Controversial moments

Everyone else is still watching

11

If not because of social impressions, why do you continue watching a show?

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

12Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

88%

81%

72%

9%

Great storylines

Deeply invested

Great acting

Friends/family still watch

13Sources: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants; TVGuide.com Fall TV survey, August 2010, 2737 respondents

2010 2012

I watch more live TV because of social spoilers

Thank you.

@christytannerChristy Tanner, EVP & GM

TVGuide.com & TV Guide Mobile