the visual elevator pitch

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THE VISUAL ELEVATOR PITCH Louise W. Klinker

SLIDES FROM TALK GIVEN AT CIID OPEN LECTURE

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I DRAW PICTURES ALL DAY.

MY BUSINESS CARD SAYS SENIOR DIGITAL STRATEGIST.

DRAWING SIMPLE PICTURES IS A BUSINESS TOOL!

THE VISUAL ELEVATOR PITCH

Indholdsslide: Almindelig indholdsside med stort element

DO YOU KNOW THAT SITUATION WHEN PEOPLE KEEP POINTING TO AN EMPTY WALL WHERE A SIMPLE DRAWING OF SOMETHING USED TO BE…

Emneslide: Blank slide kun med emne

Kapitel: Benyttes som kapitel intro

WHY DRAWING IS IMPORTANT

THIS IS WHY WE DRAW AT 1508

ENSURES THAT YOU ARE ALL ON THE SAME PAGE WHEN LEAVING A MEETING.

IT WORKS BECAUSE:

WHOEVER BEST DESCRIBE THE PROBLEM IS THE PERSON MOST LIKELY TO SOLVE IT – WHOEVER DRAWS THE BEST PICTURE GET THE MONEY

AND RESEARCH SHOWS…

YOU SAVE TIME IN BETA MODE

…AND YOU AVOID THIS

STOP BREATHE DO AN EXPERIMENT

DO YOU ALL HAVE PEN AND PAPER?

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DRAW THE PERSON NEXT TO YOU

30 SEC EXPERIMENT

STOP AND SHOW IT TO THAT PERSON

THE BIGGEST CHALLENGE: OVERCOMING THE BARRIER OF SHOWING OTHERS

I CAN’T DRAW EVERYONE CAN DRAW

WE ARE ALL VISUAL THINKERS! CLOSE YOUR EYES AND IMAGINE YOUR CHILDHOOD

BEDROOM. YOU SEE IT? THEN IMAGINE PLANNING A FUTURE HOLIDAY. SEE IT?

IMAGE FROM PAST PICTURE THE FUTURE

WE NEED OUR EYES, OUR MINDS EYE AND OUR HANDS TO TRANSLATE WHAT WE SEE.

AND A FEW TOOLS…

CAN YOU DRAW THESE?

THEN YOU CAN PUT THEM TOGETHER AND DRAW THESE

THINK OF IT AS VISUAL LEGO. WHAT MIGHT THIS BE?

TADA – A BICYCLE

THEN DO VARIATIONS IF THAT HELPS CLARIFY YOUR IDEA.

EMOTIONS

FACIAL EXPRESSION CAN COMMUNICATE EVERYTHING. DRAW CIRCLES ON OUR PAPER AND START COMMUNICATE EMOTIONS.

TIP: JUST CHANGING THE EYEBROWS MAKES A BIG DIFFERENCE!

WE ALWAYS DESIGN PRODUCTS AND SERVICES FOR PEOPLE SO GET SOME EMOTIONS INTO YOUR SIMPLE DRAWING.

THEN YOU CAN START THINKING ABOUT WHAT THEY SAY.

DRAW TO GAIN SHARED UNDERSTANDING

GET THE ATTENTION OF THE CLIENT. ONLY 0,4% OF THE PAGES ON YOUR WEBSITE IS VIEWED BY MORE THAN 1000

THEN REALLY GET THE BUSINESS OWNERS ATTENTION. ALL THESE PAGES WITH

LESS THAN A 100 VIEWS COST YOU A LOT. LETS MAKE SOMETHING BETTER!

VISUAL INTERVIEWGUIDE AND VISUAL EXERCISES IN THE FIELD.

VISUAL INTERVIEWGUIDE AND MARKING VISUALLY HOW MUCH VALUE THE SERVICE WOULD MEAN TO THEM.

WHEN REPORTING BACK. WE SPOKE TO THESE PEOPLE. QUICK OVERVIEW. INSTEAD OF 2 PAGES WRITTEN WORD DOC.

SUM UP FINDINGS IN WORDS AND PICTURE INSTEAD OF JUST A WRITTEN REPORT.

SIMPLY ILLUSTRATE USERS NEEDS INSTEAD OF JUST WRITING ABOUT IT.

DRAW TOGETHER IN MEETINGS E.G. TO PLAN A PROJECT …OR COME UP WITH SOLUTIONS TO A PROBLEM

DRAW TO ILLUSTRATE A CONCEPT

THE PREVIOUS PHASE WILL FUND THE NEXT.

AN ECOLOGY.

CONCEPT CATALOGUES

TO EXPLAIN HOW IT WORKS…

COMMUNICATE SCENARIOS

COMIC FROM WORK I DID FOR BBC

EXPLAIN PROCESS TO A CLIENT. DRAWN ON IPAD IN A MEETING.

MORE TRADITIONAL WIREFRAME FLOW. EASY AND CHEAP TO SANITY CHECK THE STORY AND CHANGE IT.

A FEW TRICKS TO MAKE YOUR DRAWINGS LOOK BETTER

YOU NEED THREE PENS. THIN BLACK FELT TIP, THICKER BLACK MARKER AND A GREY MARKER TO MAKE SHADOWS.

USER THICKER BLACK TO PUT FOCUS ON SOMETHING E.G. THE DIAMOND AND ADD SHADOW TO MAKE IT LOOK NICER.

FORGET THE PENCIL

IN THIS CONTEXT.

ALL IN SAME THIN BLACK

USE THICK BLACK TO

PUT FOCUS ON DIAMOND

THEN ADD SHADOW

ADD SHADOWS. JUST CHOOSE RIGHT OR LEFT SIDE TO GIVE THE DRAWING A BIT MORE CHARACTER.

TIME CHECK

DRAW THE CONCEPT YOU ARE WORKING ON RIGHT NOW – IN ONE SINGLE SIMPLE PICTURE

2 MIN EXERCISE

DRAWING SIMPLE PICTURES IS SO POWERFUL

A PICTURE IS WORTH A THOUSAND WORDS – THAT IS NOT SOMETHING NEW.

32.000 YEARS OF WRITING: A LONG WAY FROM PICTURES TO WORDS. ASK YOURSELF: WHAT HAVE WE LOST ALONG THE WAY?

* DAN ROAM, BLAH BLAH BLAH

WE LIVE IN A WORLD OF WORDS

PLEASE GO OUT AND MAKE VISUAL ELEVATOR PITCHES.

USING PICTURES ALONG WITH YOUR WORDS IS THE BEST WAY TO SHARE IDEAS AND GAIN SHARED UNDERSTANDING.

…AND TO MAKE SURE THAT THE IDEA STICKS IN PEOPLES MIND.

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APPENDIX

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HOW TO GET BETTER…

START DRAWING IN YOUR PRACTICE OR WORK TODAY

…AND

>  PLAY GOOD OLD FASHIONED PICTIONARY BOARDGAME

>  PLAY DRAW SOMETHING (APP ANDROID AND IOS)

WWW.TRUTHFACTS.COM ARE A BRILLIANT AT VISUALISING THEIR FINDINGS IN ONE SIMPLE PICTURE TO GAIN SHARED UNDERSTANDING.

GOOD TO CHECK OUT…

http://www.slideshare.net/

intelleto/seesortsketch-pen-

paper-tools-to-get-from-

research-to-design-ia-

summit-2010-version

http://

www.businessweek.com

/stories/2008-02-20/

doodling-for-

profitsbusinessweek-

business-news-stock-

market-and-financial-

advice

http://www.ted.com/talks/

sunni_brown.html

http://sunnibrown.com/ http://

www.napkinacademy.com/

http://

www.smashingmagazine.com/

2012/08/03/i-draw-pictures-all-

http://www.businessweek.com/

stories/2008-02-20/doodling-for-

profitsbusinessweek-business-

news-stock-market-and-financial-

advice

A FRAMEWORK FOR MAKING USEFULL DRAWINGS

WHO/WHAT

HOW MUCH

PORTRAIT

TIMELINE

MULTIVARIATE PLOT

*FRAMEWORK BY DAN ROAM

GOOD DRAWINGS TELL US SOMETHING. CHOOSE ONE OR MORE TO BEST VISUALISE YOUR IDEA.

WHO/WHAT

HOW MUCH

WHY DO THESE DRAWINGS WORK? WHAT FRAMEWORKS ARE USED?

WHO/ WHAT

HOW MUCH

WHO/ WHAT

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