the world's most stylish perfume accessory

The world's most stylish perfume accessory

The world's most stylish perfume accessory

must have 2008

Klick the black field!

Klick the black field!

Perfume concept

mojo – an individual, magic talisman. has its seeds in Africa.

mojo – a magic amulet. a secret, protective companion,

personal talisman, the world's most stylish perfume accessory

will make you special. you impress. you are successful.

Key target group

trendy

sexy

fashionable

14-29 years

dreamy

stylish

young

mojo perfume concept

sweet Girlie? be candy – be mojo

attractive anonym? be different – be mojo

mystical Vamp? be magic – be mojo

sexy Star? be sexy – be mojo

glamour Partygirl? be glamorous – be mojo

…who are you?

mojo – the individual secret

mojo – the magical talisman

mojo – the perfumery accessory

mojo – the secret energy

mojo – the protective attendant

be candy – be mojo

just want to have fun!

be candy – be mojo!girls just want to have fun! your look shows your zestof life. young. playful. feminine. with your cheery manner, you bewitch everybody around you. simply sweet! be candy - be mojo!

description of the scent:be candy – be mojo

time for rosy-romantic day dreams! the fruity topnote clearly highlights your natural beauty. the tenderfloridheart note composed of freesias and peonies underlines your feminine-tender nature. combined with the mellow-light base note of raspberry and musk, your pristine personality touches the senses.

be different – be mojo

no risk - no fun! you are special, you have personality.you are selfconfident.unique. Your appearance is one of a kind. show what is in you!be different - be mojo!

description of the scent:be different – be mojo!high demand for strong personalities! you are striking with the unusual top note composed ofbergamots, freesias and peonies. the accord of green tea, lisylang and jasmine appears provocative in the heart note and still seducing-female. your self-conscious type is reflected in the powerful base note composed of cedar wood and musk.

be magic – be mojo

magic moments!

magic moments! you bewitch everybody. Your mystical charisma is ascinating. interesting. enchanting. mystic. you radiate energy, make people want more! be magic – be mojo!

description of the scent:be magic - be mojooff-limits is allowed! fruity, fresh fruits in the top note– tart woods and powerful aromas in the base note:your unfathomable contradictions make peopleexciting, attract them. the sensuous heart notecomposed of peonies, iris and roses polarises and veils you with an aura of mystic

be sexy – be mojo

that`s hot!

that's hot! with your fiery temperament you conquer all men by assault! exciting. sensuous. bewitching. nobody can resist you. pure seduction!be sexy - be mojo!

description of the scent:be sexy - be mojoare you in for a hot flirt? with the power of the redapple, the top note stands for pure erotic and love.the tender scent of mellow blossoms in the heart Note testifies to your sensitive sensuality. the powerful base note with musk, amber andsandalwood inspires vibrating passion – not only in you.

be glamorous – be mojo

clear the stage for the gig of your life! all eyes are turned towardsyou - full of admiration. elegant. refined. breath-taking. with splendour and style you become the evening´s center of attention! be glamorous -be mojo!

description of the scent:be glamorous – be mojo! extravagant appearance is assured! osmanthus,bergamot, rose – the noble top note is already bewitchingthe sense. in the heart note, patchouli and jasminealso underline your strikingly glamorous style. Exquisite white musk harmoniously combined with vanilla and the finest sandalwood in the base note show that you have style.

Packaging

Point of Sale

Point of Sale

www.mojo-mysecret.com

Public Relations

Public Relations

VIP Mailing to German stars

Nina Moghaddam„Great Design“

Sabrina Setlur„unique and mystic “

Jeanette Biedermann„The design is so different. I like it!“

Olivia Klempke„I would definitely recommend it!“

Launch Germany 09/2008

New partners

Dubai Austria

Training events

Promotion at night!

We love mojo!

Be mojo – be successful

Contact us!

ars Parfum Creation & Consulting GmbH

Guido M. Schmitt

Managing Director

Komoedienstr. 56-58

50667 Cologne

Germany

Tel: +49-221-914088-0

Fax:+49-221-914088-10

e-mail g.schmitt@ars-parfum.de

http://www.ars-parfum.de

http://www.mojo-mysecret.com

Maral Kanani

Export Manager

Komoedienstr. 56-58

50667 Cologne

Germany

Tel: +49-221-914088-0

Fax:+49-221-914088-10

e-mail m.kanani@ars-parfum.de

http://www.ars-parfum.de

http://www.mojo-mysecret.com