theme design package design trends fonts and color
Post on 26-Dec-2015
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•theme
•design package
•design trends
•fonts and color
A theme is a…
•unifying concept
•coverage catalyst
•tone & mood enhancer
•set of words (verbal)
•graphic packaging (visual)
•method of story-telling
Think verbally
•Understand & dissect theme/concept
•Interpret key words & their ability to unfold the story of the year
•Explore synonym/antonym words & phrases for potential integration
•Determine the writing style & the copy treatments that will best communicate your theme/concept
Visually appealing
Make the best photo & graphic choices:•promotes sign of the times
•provides mass appeal
•creates isolated elements
•shows tone & mood
•indicates reader recognition
•allows for inclusivity
•enhances overall concept
Layer your theme:•Tell the story in multiple ways
•Echo verbal & visual formatsrepeat words & phrases
repeat/reflect shapes or graphic tools
•Incorporate in coverage plan
•Marry content with design process
•Vary the methods of incorporation
•Create elements & designs that are “this book” specific
Visual layering
Develops concept & offers reader cuesIn photos:
content size, shape, positioning, packaging
In type:font, style, size, case, placement
In graphics:lines, shapes, textures, color, white space
In color:lines, shapes, graphics, backgrounds
Verbal layering
Repeating & relating wordsUse for identification/labels with…
quote boxes, info-graphs, photo collections
Guide questions for…quotes, headlines, copy formats
Design specific termsfor a DPS
Layout (template for each page) Structure (column division) Dominance (focal point of the page) Contrast (visual interest created by variety) Eyeflow/Eyeline (keeps the reader interacting
w/content) Linkage (visually links two facing pages)
These elements should be a part of the page designing process.
See Design PowerPoint
http://www.creativebloq.com/print-design/top-trends-print-design-2013-5132941
Design Trends
1. Flat Design
2. Typographic Contrast
3. Distortion
4. Playfulness
5. Hand Lettering/Letterbox
Using typography to enhance content
establish a hierarchy of sizes from large to small
Structure (column division) resist the urge to use a lot of fonts;
vary weight, case and color to create different looks
Contrast (visual interest created by variety) combine two contrasting fonts [serif
and sans serif; thick and thin] readers should notice the words not
the lettering itself
Examples from Web Design
http://tympanus.net/codrops/2011/11/12/25-fresh-examples-of-beautiful-typeface-combinations-in-web-design/
Color properties
Warm & coolRed/yellow/orange & blue/green/violet
Monochromatic
Complementary
Analogous-similar
Color palettes
Tints & shades
Color strategiesNumber of colors
Type & palette selection
Strategic content enhancementEchoing
Complementing
Contrasting
Trademarking
ConcernsBusy, distracting colors & combinations
Tint & shade adjustments
Color Resources•Jostens Color Guide
•Pantone Color Trends/Predictions
http://www.pantone.com/pages/fcr.aspx?pg=21064&ca=4
•Infographic on Color Meanings
http://designspiration.net/image/3651587849394/
•Color Psychology
http://media-cache-ec3.pinimg.com/736x/3f/a4/12/3fa4126abf2e9b5e93a7efe8052dae5d.jpg
•Color Wheel Handout
Theme activity:Evaluate your 2013 book for thematic concepts (see below). How well did you do? What can you add to your 2014 book to bring your theme together?
•cover•fonts•color•graphics•design•repeated ideas/concepts•anything else?
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