thinking by doing - istanbul technical university

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

THINKING BY DOING -Manifestations of design thinking in Finnish industry-university collaboration.

Antti Pitkänen Istanbul Technical University 16th December 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

DO YOU DO DESIGN THINKING?

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

"Design Thinking - It seems to me that there are as many definitions of it than there are speakers/writers/designers."

Anne StenrosDesign Director Kone 2010 on Design Thinking Network

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

AALTO DESIGN FACTORY AALTO DESIGN FACTORY

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

LISTEN ON!

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

"Design Thinking is a creative process or approach involving thesearch for new prospective solutions"

THE CHANGED ROLE OF DESIGNChristian Amanoff et al. 2010

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

"It appears that there are two different streams in design and another in management "

Making Sense of Design Thinking Lotta Hassi and Miko Laakso 2010

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

SIX MANIFESTATIONS1. USER CENTRICITY 2. FAIL FAST3. VISUAL THINKING4. COLLABORATION5. THINKING BY DOING6. CONVERGENCE TO DIVERGENCE

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

SIX MANIFESTATIONS1. USER CENTRICITY 2. FAIL FAST3. VISUAL THINKING4. COLLABORATION5. THINKING BY DOING6. CONVERGENCE TO DIVERGENCE

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

SIX MANIFESTATIONS1. USER CENTRICITY2. FAIL FAST3. VISUAL THINKING4. COLLABORATION5. THINKING BY DOING6. CONVERGENCE TO DIVERGENCE

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

"People coming out of the design world, they think that they can solveanything, because they have Design thinking. Why the heck aren't yousaving the world?!"

Alex OsterwalderBusiness Model Generationon Designing the New Business

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

SIX MANIFESTATIONS1. USER CENTRICITY2. FAIL FAST3. VISUAL THINKING4. COLLABORATION5. THINKING BY DOING6. CONVERGENCE TO DIVERGENCE

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

IDEATIONCARDS.comITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

IDEATIONCARDS.comITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

IDEATIONCARDS.comITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

SIX MANIFESTATIONS1. USER CENTRICITY2. FAIL FAST3. VISUAL THINKING4. COLLABORATION5. THINKING BY DOING6. CONVERGENCE TO DIVERGENCE

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

SIX MANIFESTATIONS1. USER CENTRICITY2. FAIL FAST3. VISUAL THINKING4. COLLABORATION5. THINKING BY DOING6. CONVERGENCE TO DIVERGENCE

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

SIX MANIFESTATIONS1. USER CENTRICITY2. FAIL FAST3. VISUAL THINKING4. COLLABORATION5. THINKING BY DOING6. CONVERGENCE TO DIVERGENCE

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

“Regular design is giving sense to objects; Strategic design isgiving sense to decisions.”

Marco Steinberg Director of Strategic DesignFinnish Innovation Fund

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

项目研究方法论

通过系统网关，获

取资源

美好住居系统

Better living system

购物 shopping

烹饪 cooking

热水 Hot water

节目 TV shows

清洁cleaning

健身sports

制作的产品和生

活中的垃圾

⋯⋯

信息

information

能源

energy

水water

物流

logistics

垃圾

trash

污水

polluted

water

产品

product

城市——住宅框架体——住宅“内胆”界面——人

海尔美好家居系统是以由家电和家具乃至非承重墙等组成的住宅内胆界面为终端的产品组

为用户提供个性化服务的产品服务体系。

在家买菜，在线学烧菜手机远程查看冰箱的存储情况!

Module SMART

Display

RFID（内置）

Module SMART

RFID（内置）

Touch screen

2年后 5年后手控 网关 可视 手机 视频 无线 手控 网关 可视 手机 视频 无线 网购 互联网

单人家庭（未婚）

夫妇核心家庭（新婚）

标准核心家庭（幼年子女<17岁）

标准核心家庭（非幼年子女>17岁）

夫妇核心家庭（夫妇退休，子女独立成家

三代直系家庭（叠加子女核心家庭）

Warm color

父母子女关系

父母子女关系

父母子女关系

90后为父母创业离异高潮时代的牺牲品

经历素质教育多次变革的牺牲品

信息时代冲击的牺牲品

80后为计划生育的第一代独生子女

也是改革开发的同龄人经历严峻的就业购房压力

70后经历社会政治经济文化的各种重大变革，少年受计划经济教育，成年后接受市场经济现实

经历取消就业分配，福利分房的尴尬境遇，思想状态迷茫

60后为回复高考后的第一代高等教育受益者

抓住时代机遇成为中国现实社会的中流抵住

50后童年经历自然灾害少年时遭遇文化大革命青年时面对改革开发机遇，不知可否，个体产生巨大经济差距

人近中年时遭遇下岗危机中老年时需要背负80后的购房问题，被啃族

40后生在旧中国，长在红旗下，受传统观念影响较深

Cold color

Modern

TraditionalNATURE

DYNAMICCITY STYLE

& COUNTRY

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新中式温馨浪漫

都市活力

•! 随着家庭生命周期的发展，喜欢发生变化，从形式上讲由现代到传统变化，从色彩上讲由暖色到冷色，再

到暖色系变化。

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ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

SIX MANIFESTATIONS1. USER CENTRICITY2. FAIL FAST3. VISUAL THINKING4. COLLABORATION5. THINKING BY DOING6. CONVERGENCE TO DIVERGENCE

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

HOW DO YOU DO DESIGN THINKING?

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011

KIITOS!TESEKKÜR EDERIM!THANK YOU!

ITU - Thinking by Doing - 16. DEC 2011 - Antti Pitkänen - © 2011