three pillars of a connected store webinar
Post on 20-Feb-2017
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we create connected stores™
Three Pillars of a Connected Store
© 2015 CloudTags - Confidential and Proprietary
What is a Connected Store?
© 2016 CloudTags
© 2015 CloudTags - Confidential and Proprietary
Why Now?Over $0.80 of every dollar spent in the store is influenced by digital
© 2015 CloudTags - Confidential and Proprietary
What A Connected Store Is Not
© 2016 CloudTags
85%
or more of the customers identified are
previously unknown in your CRM
85%
15% known
© 2015 CloudTags - Confidential and Proprietary
Three Pillars of a Connected Store
1. The Store Associate 2. Digital Content 3. Store Format
© 2016 CloudTags
The Store Associate
“Great customer experiences exist at the intersection of technology & humanity”
© 2016 CloudTags
© 2015 CloudTags - Confidential and Proprietary
© 2015 CloudTags - Confidential and Proprietary
© 2016 CloudTags
Key Performance Indicators
Shoppers receiving assistance from staff in the store with tablets are more than twice as likely to provide an email address (46% vs. 20%)
© 2016 CloudTags
Digital Content
© 2015 CloudTags - Confidential and Proprietary
© 2015 CloudTags - Confidential and Proprietary
© 2015 CloudTags - Confidential and Proprietary
© 2015 CloudTags - Confidential and Proprietary
© 2015 CloudTags - Confidential and Proprietary
© 2015 CloudTags - Confidential and Proprietary
In-Store Remarketing: Email
Click-through rate
8xthat of house list
eCRM
© 2015 CloudTags - Confidential and Proprietary
Key Performance Indicators
11
• Each additional minute spent on a tablet is associated with a $13 increase transaction value
• Shoppers who use the tablet for 15 minutes are twice as likely to purchase online later as shoppers who use the tablet for only 5 minutes
© 2015 CloudTags - Confidential and Proprietary
Key Performance Indicators
11
• Tablet use is associated with a 27% increase in average order value
• Each additional product added to the wish list is associated with a 22% increase in transaction value
© 2016 CloudTags
Store Formats
© 2015 CloudTags - Confidential and Proprietary
© 2015 CloudTags - Confidential and Proprietary
Connected Code of Conduct
All data collected is with
the knowledge, consent
and participation of the
customer.
The store will collect and
provide anonymous data
and provide customers with
the choice to opt-in or the
right to digitally explore the
store privately.
The customer and
store should share in
the benefits of the
data created.
Transparency Opt-in Equal value exchange
© 2016 CloudTags
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