time to face(book) the facts: social media is here to stay

Time to Face(book) the Facts: Social

Media is Here to Stay

July 2, 2011National Conference on Problem GamblingJulie Hynes, MA, CPSComplete slide show available at www.preventionlane.org/gambling

Here’s What We’ll Do Today• Definitions• Surveying the group• Checking stuff out• A couple of tangible “to-do’s”• Measurement and evaluation tools• Next steps

All materials are available online: go to www.preventionlane.org/gambling

Fact to Face #1:This

presentation will

be outdated in a month.

!?

Fact to Face #2:

Thankfully, the

concepts won’t!

Oh,

ok.

What’s “Social Media”?

Image source: http://dc-cdn.virtacore.com/2010/10/social-

media.jpeg

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Then. Now. Next.

Image sources: http://news.yahoo.com/blogs/technology-blog/myspace-got-wrong-why-nobody-misses-013426988.html ; http://www.facebook.com ; http://plus.google.com

Time to Vote!

A. YankeesB. Red Sox

Better get

it right…

!

How comfortable are you with using social media for your work?A. Um…I never use it.B. I use it passively. (Look at things.)C. Occasionally post/use it.D. I use it often.E. I use it all the time / daily.

Time to

vote!

What would you say is your BIGGEST “barrier” to use social media in your work?A. Learning curveB. TimeC. FundingD. PoliciesE. Other

Time to

vote!

Media’s Changing Tides

Photo sources: www.eonline.com; www.twitter.com/charliesheen

Media’s Changing Tides

Slide Source: Neil Perkin, “What’s Next in Media”

Why Use Social Media?• It’s cheap• Accessible to anyone who’s online,

especially populations we’re not the best at reaching

• Build authentic relationships• Easy to modify• New tools make it easier to create

than traditional media• Measurement: You can track it!

Fact to Face #3:

People are looking for your agency

online.

!?

Are you there?

Fact to Face #4: Government and

social service entities are slow to get on board.

Why?

They won’t even let me see YouTube!

gambling

They’reDrowningUs.

Thankfully, we can swim.

Ways to Participate

• “Listening” AKA “lurking”: watching YouTube videos, looking up reviews

• Joining: getting an account (e.g., Facebook)

• Collecting: Getting news with a “reader,” getting Twitter “tweets”

• Sharing: commenting, participating in “wikis”

• Creating: Uploading YouTube videos, making blog posts

Where Do You Fit In?

“Crawl…walk…run…fly”

--Beth Kanter, non-profit social media expert

EXERCISE #1:

Let’s Check Stuff Out

facebook.com/ problemgamblingprevention

facebook.com/preventionpage

EXERCISE #2:

Getting Feet Wet

• Get news as it happens• Use YOUR key words• Let’s take a look:

www.google.com/alerts

Google Alerts

Google Alerts

Google Alerts: Success!

= “RSS”

Really simple syndication.

Easy way to start:

Google Reader.

google.com/reader

EXERCISE #3:

Creating a Facebook Page

Do try this at

home!

First Things First: Things to Think About• Figure out what it is you want• Determine whether you have the

time & personpower to keep the page going

• If you don’t have either, don’t create a page/channel/etc.

Think of it this way: If you build it, will YOU come back? (If YOU don’t come

back, neither will they.)

Go to www.facebook.com

Click “Create a Page”

Easier if you do it this way

(keeps professional

separate from personal,

easier to manage)

Voila!

Upkeep + Timeliness = Credibility: Example Site

Upkeep + Timeliness = Credibility

Measurement Tools

Evaluation, evaluation, evaluation

Facebook “Fan” Page Insights

Wowee!

It’s free!

Facebook Ad Insights

Bang for

buck!

SurveyMonkey

Easy data!

Fact to Face #5: You don’t need

spend more energy (or

money)than you need!

Shouldn’t I

make a cool

new app?

Wrapping it Up

Wrapping it Up

• Social media is here, and we need to get on board if we want to keep connecting.

• Social media will keep changing, as will the “next big thing.”

• Start easy, keep moving, keep listening and asking questions.

• Enlist help: young people / techies rock.

• Include social media in your workplan!

Wrapping it Up: To-Do’s• Find ONE or TWO niches. Don’t try

to overdo it.

• Make ONE attainable goal to complete within the next month. Write it down, and do it.

Wrapping it Up: To-Do’s• Enlist young people.• Find ONE or TWO niches. Don’t try

to overdo it.• You can do it – you don’t have to do

it all!• Make ONE attainable goal to

complete within the next month. Write it down, and do it.

Write

it down.

Let’s

check

in.

Don’t worry if you hear this. Don’t fret if

all you hear

is this.

Thanks! Let’s work together!

Contacting Julie:Julie.Hynes@co.lane.or.us541.682.3928preventionlane.org/gamblingproblemgamblingprevention.org

Picture by Elijah.

Go Sox andGo Ducks!

• Facebook.com/preventionpage• Facebook.com/

problemgamblingprevention• Creative Commons Copyright, 2011

Lane County Prevention Program. www.preventionlane.org/copyright.htm

Let’s

work

together!

References

• http://technologyinprevention.blogspot.com

• www.bethkanter.org • www.slideshare.net/neilperkin/whats

-next-in-media

• http://en.wikipedia.org/wiki/Social_media

This presentation is online & downloadable from:

Recommended Sites (click to go!)

Problem Gambling Services Related Sites:• PGS prevention website:

www.problemgamblingprevention.org • PGS prevention Facebook page:

www.facebook.com/problemgamblingprevention• NCPG Facebook page:

http://www.facebook.com/pages/National-Council-on-Problem-Gambling/93893978573

• PGS prevention blog: http://gamblingprevention.blogspot.com

• PGS prevention Vimeo (video) page: www.vimeo.com/pgsprevention

Other Sites:• Do a www.slideshare.net search for “social media 101” and

take a look at some of the presentations• Technology in Prevention:

http://technologyinprevention.blogspot.com • Beth Kanter, non-profit social media expert:

www.bethkanter.org • Lane County Problem Gambling Prevention:

www.preventionlane.org/gambling • Our shared presentations: www.slideshare.net/julhynes |

www.slideshare.net/problemgamblingprevention