tips and strategies for the parks and recreation professional

Introduction

Why Take the Time to Create/Monitor Social Media?

Introduction - Definitions

Facebook – Just Do It

Twitter – Shorten It

LinkedIn – Network It

Introduction - Definitions

Instagram – View It

Pinterest – Dream It

Vine / YouTube – See It

Blog – Read It

Introduction – Social Media Facts

27% of time spent online is on a social network

Facebook has 1.11 billion monthly active users

Introduction – Social Media Facts

Twitter has over 550 million users

More than 1 billion unique users visit YouTube each month

100 hours of video are uploaded to YouTube every minute

Introduction – Social Media Facts

YouTube reaches more US adults ages 18-34 than any cable network

There are more than 2.1 million LinkedIn groups

Introduction – Social Media Facts

Pinterest has around 50 million users

40 million photos are uploaded to Instagram per day

Introduction – Social Media Goals

Goal: Drive participation

How Measure?Shares, leads, registrations

Introduction – Social Media Goals

Goal: Provide more value for sponsors

How Measure?social impressions,social mentions

Introduction – Social Media Goals

Goal: Provide excellent customer support

How Measure?support tickets resolved, mentions responded to

Introduction – Social Media Goals

Goal: Enhance the participant experience

How Measure?feedback items, % of return attendees

Introduction – Social Media Goals

Goal: Build community

How Measure?likes/follows, visits, number of posts

Introduction – Social Media Goals

Goal: Build / strengthen brand

How Measure?mentions, influencers identified, hashtag uses

Evaluate – Whose Job Is It?

Questions to ConsiderWho will be managing the accounts?What is the structure of the company?What is the current, or desired relationship

with the customer?What is the company looking to get out of the social

media efforts?

Evaluate – Questions to Consider

Who will be managing the accounts?

Evaluate – Questions to Consider

What is the structure of the company?

Evaluate – Questions to Consider

What is the current, or desired relationship with the customer?

Evaluate – Questions to Consider

What is the company looking to get out of the social media efforts?

Activity

5 different accounts per platformvs1 account

-Brainstorm what the accounts would be-Convince me, convince yourself – both sides

Content Strategy

Examples of different strategic choices•Engagement•Build your networks•Make multi-media content your goal•Keywords

and more…..

Content Calendar - Examples

Content Calendar - Examples

Content Calendar - Examples

Content Strategy

Tips to consider:•Target Appropriately•Take Inventory•Create Themes•Sell Softly

•Think Visually•Give People a Reason to Follow or Like•Continuously Measure

Content Calendar

Determine Your GoalsSelect Your MessagesChoose Your PlatformImplement Your Strategy

Test and MeasureRefine

Actionable Ideas

• Early Bird Registration and Pricing• Instructional Videos• Badges• Check in here – photo here

Actionable Ideas

Actionable Ideas - Pinterest

Arlington• Our Parks• Events• In the News• Recreation Center

• Golf• Tennis• Youth and Adult Athletics• Nature Preserves• Rentals• Community Involvement• In the Industry

Spokane• Outdoorsy• Childs Play• Skaters Gonna Skate

Actionable Ideas - Pinterest

• Adventures in Day Dreams

• Carousels• Scenes of Spokane• In the Park• Your Other Kids• Motivation• Crafty

Actionable Ideas – Showcase your Employees• Share their success stories via FB• Interview them for YouTube• Showcase their favorite park and/or memory at a

park• What causes/non profits are your employees involved

in?• Cool events that take place

at your company picnics?

Actionable Ideas

• Find your go-to resource for solid information and re-post/share their info. Find 1-3 that you cycle through regularly.

• Find other parks in other states and see what they’re doing. Copy.

• Regularly comment on other local business Facebook pages