tips and strategies for the parks and recreation professional
DESCRIPTION
Workshop for Maryland Parks and Recreation members. Screen shots at the end are examples of good social media posts.TRANSCRIPT
Introduction
Why Take the Time to Create/Monitor Social Media?
Introduction - Definitions
Facebook – Just Do It
Twitter – Shorten It
LinkedIn – Network It
Introduction - Definitions
Instagram – View It
Pinterest – Dream It
Vine / YouTube – See It
Blog – Read It
Introduction – Social Media Facts
27% of time spent online is on a social network
Facebook has 1.11 billion monthly active users
Introduction – Social Media Facts
Twitter has over 550 million users
More than 1 billion unique users visit YouTube each month
100 hours of video are uploaded to YouTube every minute
Introduction – Social Media Facts
YouTube reaches more US adults ages 18-34 than any cable network
There are more than 2.1 million LinkedIn groups
Introduction – Social Media Facts
Pinterest has around 50 million users
40 million photos are uploaded to Instagram per day
Introduction – Social Media Goals
Goal: Drive participation
How Measure?Shares, leads, registrations
Introduction – Social Media Goals
Goal: Provide more value for sponsors
How Measure?social impressions,social mentions
Introduction – Social Media Goals
Goal: Provide excellent customer support
How Measure?support tickets resolved, mentions responded to
Introduction – Social Media Goals
Goal: Enhance the participant experience
How Measure?feedback items, % of return attendees
Introduction – Social Media Goals
Goal: Build community
How Measure?likes/follows, visits, number of posts
Introduction – Social Media Goals
Goal: Build / strengthen brand
How Measure?mentions, influencers identified, hashtag uses
Evaluate – Whose Job Is It?
Questions to ConsiderWho will be managing the accounts?What is the structure of the company?What is the current, or desired relationship
with the customer?What is the company looking to get out of the social
media efforts?
Evaluate – Questions to Consider
Who will be managing the accounts?
Evaluate – Questions to Consider
What is the structure of the company?
Evaluate – Questions to Consider
What is the current, or desired relationship with the customer?
Evaluate – Questions to Consider
What is the company looking to get out of the social media efforts?
Activity
5 different accounts per platformvs1 account
-Brainstorm what the accounts would be-Convince me, convince yourself – both sides
Content Strategy
Examples of different strategic choices•Engagement•Build your networks•Make multi-media content your goal•Keywords
and more…..
Content Calendar - Examples
Content Calendar - Examples
Content Calendar - Examples
Content Strategy
Tips to consider:•Target Appropriately•Take Inventory•Create Themes•Sell Softly
•Think Visually•Give People a Reason to Follow or Like•Continuously Measure
Content Calendar
Determine Your GoalsSelect Your MessagesChoose Your PlatformImplement Your Strategy
Test and MeasureRefine
Actionable Ideas
• Early Bird Registration and Pricing• Instructional Videos• Badges• Check in here – photo here
Actionable Ideas
Actionable Ideas - Pinterest
Arlington• Our Parks• Events• In the News• Recreation Center
• Golf• Tennis• Youth and Adult Athletics• Nature Preserves• Rentals• Community Involvement• In the Industry
Spokane• Outdoorsy• Childs Play• Skaters Gonna Skate
Actionable Ideas - Pinterest
• Adventures in Day Dreams
• Carousels• Scenes of Spokane• In the Park• Your Other Kids• Motivation• Crafty
Actionable Ideas – Showcase your Employees• Share their success stories via FB• Interview them for YouTube• Showcase their favorite park and/or memory at a
park• What causes/non profits are your employees involved
in?• Cool events that take place
at your company picnics?
Actionable Ideas
• Find your go-to resource for solid information and re-post/share their info. Find 1-3 that you cycle through regularly.
• Find other parks in other states and see what they’re doing. Copy.
• Regularly comment on other local business Facebook pages