![Page 1: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/1.jpg)
Introduction
Why Take the Time to Create/Monitor Social Media?
![Page 2: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/2.jpg)
![Page 3: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/3.jpg)
Introduction - Definitions
Facebook – Just Do It
Twitter – Shorten It
LinkedIn – Network It
![Page 4: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/4.jpg)
Introduction - Definitions
Instagram – View It
Pinterest – Dream It
Vine / YouTube – See It
Blog – Read It
![Page 5: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/5.jpg)
![Page 6: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/6.jpg)
Introduction – Social Media Facts
27% of time spent online is on a social network
Facebook has 1.11 billion monthly active users
![Page 7: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/7.jpg)
Introduction – Social Media Facts
Twitter has over 550 million users
More than 1 billion unique users visit YouTube each month
100 hours of video are uploaded to YouTube every minute
![Page 8: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/8.jpg)
Introduction – Social Media Facts
YouTube reaches more US adults ages 18-34 than any cable network
There are more than 2.1 million LinkedIn groups
![Page 9: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/9.jpg)
Introduction – Social Media Facts
Pinterest has around 50 million users
40 million photos are uploaded to Instagram per day
![Page 10: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/10.jpg)
![Page 11: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/11.jpg)
![Page 12: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/12.jpg)
Introduction – Social Media Goals
Goal: Drive participation
How Measure?Shares, leads, registrations
![Page 13: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/13.jpg)
Introduction – Social Media Goals
Goal: Provide more value for sponsors
How Measure?social impressions,social mentions
![Page 14: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/14.jpg)
Introduction – Social Media Goals
Goal: Provide excellent customer support
How Measure?support tickets resolved, mentions responded to
![Page 15: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/15.jpg)
Introduction – Social Media Goals
Goal: Enhance the participant experience
How Measure?feedback items, % of return attendees
![Page 16: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/16.jpg)
Introduction – Social Media Goals
Goal: Build community
How Measure?likes/follows, visits, number of posts
![Page 17: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/17.jpg)
Introduction – Social Media Goals
Goal: Build / strengthen brand
How Measure?mentions, influencers identified, hashtag uses
![Page 18: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/18.jpg)
Evaluate – Whose Job Is It?
Questions to ConsiderWho will be managing the accounts?What is the structure of the company?What is the current, or desired relationship
with the customer?What is the company looking to get out of the social
media efforts?
![Page 19: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/19.jpg)
Evaluate – Questions to Consider
Who will be managing the accounts?
![Page 20: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/20.jpg)
Evaluate – Questions to Consider
What is the structure of the company?
![Page 21: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/21.jpg)
Evaluate – Questions to Consider
What is the current, or desired relationship with the customer?
![Page 22: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/22.jpg)
Evaluate – Questions to Consider
What is the company looking to get out of the social media efforts?
![Page 23: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/23.jpg)
Activity
5 different accounts per platformvs1 account
-Brainstorm what the accounts would be-Convince me, convince yourself – both sides
![Page 24: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/24.jpg)
Content Strategy
Examples of different strategic choices•Engagement•Build your networks•Make multi-media content your goal•Keywords
and more…..
![Page 25: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/25.jpg)
Content Calendar - Examples
![Page 26: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/26.jpg)
Content Calendar - Examples
![Page 27: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/27.jpg)
Content Calendar - Examples
![Page 28: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/28.jpg)
Content Strategy
Tips to consider:•Target Appropriately•Take Inventory•Create Themes•Sell Softly
•Think Visually•Give People a Reason to Follow or Like•Continuously Measure
![Page 29: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/29.jpg)
Content Calendar
Determine Your GoalsSelect Your MessagesChoose Your PlatformImplement Your Strategy
Test and MeasureRefine
![Page 30: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/30.jpg)
![Page 31: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/31.jpg)
Actionable Ideas
• Early Bird Registration and Pricing• Instructional Videos• Badges• Check in here – photo here
![Page 32: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/32.jpg)
Actionable Ideas
![Page 33: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/33.jpg)
![Page 34: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/34.jpg)
![Page 35: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/35.jpg)
![Page 36: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/36.jpg)
![Page 37: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/37.jpg)
![Page 38: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/38.jpg)
![Page 39: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/39.jpg)
![Page 40: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/40.jpg)
![Page 41: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/41.jpg)
![Page 42: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/42.jpg)
![Page 43: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/43.jpg)
![Page 44: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/44.jpg)
![Page 45: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/45.jpg)
![Page 46: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/46.jpg)
![Page 47: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/47.jpg)
![Page 48: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/48.jpg)
![Page 49: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/49.jpg)
![Page 50: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/50.jpg)
![Page 51: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/51.jpg)
![Page 52: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/52.jpg)
Actionable Ideas - Pinterest
Arlington• Our Parks• Events• In the News• Recreation Center
• Golf• Tennis• Youth and Adult Athletics• Nature Preserves• Rentals• Community Involvement• In the Industry
![Page 53: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/53.jpg)
Spokane• Outdoorsy• Childs Play• Skaters Gonna Skate
Actionable Ideas - Pinterest
• Adventures in Day Dreams
• Carousels• Scenes of Spokane• In the Park• Your Other Kids• Motivation• Crafty
![Page 54: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/54.jpg)
![Page 55: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/55.jpg)
![Page 56: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/56.jpg)
Actionable Ideas – Showcase your Employees• Share their success stories via FB• Interview them for YouTube• Showcase their favorite park and/or memory at a
park• What causes/non profits are your employees involved
in?• Cool events that take place
at your company picnics?
![Page 57: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/57.jpg)
Actionable Ideas
• Find your go-to resource for solid information and re-post/share their info. Find 1-3 that you cycle through regularly.
• Find other parks in other states and see what they’re doing. Copy.
• Regularly comment on other local business Facebook pages
![Page 58: Tips and Strategies for the Parks and Recreation Professional](https://reader038.vdocument.in/reader038/viewer/2022110302/54b5aefa4a7959400b8b45bd/html5/thumbnails/58.jpg)