tm_innovator archetypes_watermark

4 WAYS TO BUILD CULTURES OF INNOVATION Tatyana Mamut, PhD

tmamut@salesforce.com

INNOVATION ELEMENTS

DIRECTION MOTIVATION INSPIRATION COLLABORATION

EXPERIMENTATION LEARNING AGILITY PRIORITIZATION

Vision that drives innovation, articulated & supported from the top

INNOVATION ELEMENTS

DIRECTION MOTIVATION INSPIRATION COLLABORATION

EXPERIMENTATION LEARNING AGILITY PRIORITIZATION

Employee drive to go above & beyond day-to-day tasks

INNOVATION ELEMENTS

DIRECTION MOTIVATION INSPIRATION COLLABORATION

EXPERIMENTATION LEARNING AGILITY PRIORITIZATION

Seeking new ideas from outside the organization

INNOVATION ELEMENTS

DIRECTION MOTIVATION INSPIRATION COLLABORATION

EXPERIMENTATION LEARNING AGILITY PRIORITIZATION

Working together across functions & backgrounds

INNOVATION ELEMENTS

DIRECTION MOTIVATION INSPIRATION COLLABORATION

EXPERIMENTATION LEARNING AGILITY PRIORITIZATION

Quick cycles of prototyping, testing & iteration

INNOVATION ELEMENTS

DIRECTION MOTIVATION INSPIRATION COLLABORATION

EXPERIMENTATION LEARNING AGILITY PRIORITIZATION

Generation of new provocations, insights, and questions

INNOVATION ELEMENTS

DIRECTION MOTIVATION INSPIRATION COLLABORATION

EXPERIMENTATION LEARNING AGILITY PRIORITIZATION

Ability for the organization to evolve itself quickly to take on new challenges

INNOVATION ELEMENTS

DIRECTION MOTIVATION INSPIRATION COLLABORATION

EXPERIMENTATION LEARNING AGILITY PRIORITIZATION

Ongoing resource allocation & decision-making that move new ideas to implementation

INNOVATION ARCHETYPES

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NAVIGATOR TINKERER

VISIONARY EXPLORER

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Visionary

“Innovation from the Top”Examples: Apple, Virgin, Louis Vuitton, Tesla

Advantages: Ability to maximize efficiency and innovationPitfalls: Without the leader, the organization is in danger

DIRECTION MOTIVATION INSPIRATION COLLABORATION

EXPERIMENTATION LEARNING AGILITY PRIORITIZATION

Tinkerer

“Let 1,000 Flowers Bloom”Examples: Google, 3M, Whole Foods, Xerox PARC

Advantages: High engagement and lots of ideas, disruptive ideas can emerge from withinPitfalls: Initiatives can be fragmented and disorganized

DIRECTION MOTIVATION INSPIRATION COLLABORATION

EXPERIMENTATION LEARNING AGILITY PRIORITIZATION

Explorer

“Good at the D in R&D”Examples: ABInbev, Samsung, Microsoft

Advantages: Bring in proven technologyPitfalls: Can be too reliant on others and eventually lose focus

DIRECTION MOTIVATION INSPIRATION COLLABORATION

EXPERIMENTATION LEARNING AGILITY PRIORITIZATION

Navigator

“Let a Dozen Flowers Bloom”Examples: Amazon, Netflix, Treehouse, Intuit

Advantages: Coordinated innovation based on strategic goals Pitfalls: Hinges on talents of executive team

DIRECTION MOTIVATION INSPIRATION COLLABORATION

EXPERIMENTATION LEARNING AGILITY PRIORITIZATION

NAVIGATOR/GRANDSTANDER TINKERER/MAD SCIENTIST

VISIONARY/AUTOCRAT EXPLORER/NOMAD

{Take a look at your organization.

Does it resemble an innovator archetype?

Does it seem to be a healthy archetype?}

Thank you!

Tatyana Mamut, PhD tmamut@salesforce.com