tnc tumblr

THE NATURE CONSERVANCY TUMBLR

WH AT IS

IT?

TUMBLR IS A BLOGGING PLATFORM. THE TNC TUMBLR IS BRANDED AND ADVERTISED AS A “LIFESTYLE” BRAND. LIVE THE NATURE CONSERVANCY.

Know Your Demographics

53%  70%  

64%  

FEMALE

NO CHILDREN

UNDER 35

47% Male

47% Under 25

Statistics by Quantcast.com - 2012

A PICTURE IS WORTH A THOUSAND “NOTES”

HOW TUMBLR WORKS: THE FUTURE OF BLOGGING

A note is a like or re-blog, it is equivalent to a like or a share on Facebook.

FOLLOW RE-BLOG HOME BLOG LIKE

ICONS TO HELP

PICTURE YOURSELF DOING THIS

VS

We should go camping. We went camping. Story time story time story time. This is where an article would go, typically underneath the photo. There would be a really long story for people to read about the trip or the idea. Essentially if you have too much text even past a sentence, not many people will read it on Tumblr. Fast glances that call out an instant feeling is what works best. Why a lifestyle brand on Tumblr? People will share what they like. Users also want to be reminded of what they could be doing, who they want to be, how cool it would be if they were doing it and what they would look like doing it. Many successful Tumblr’s are Fashion blogs. It’s easier to grab the attention of the Under 25 set with…

TYPICAL BLOG POST AVOID THIS

NO TEXT

OR

MINIMAL TEXT

TNC TUMBLR TIME LINE

5250  RE-­‐BRAND  

98k  

FOLLOWERS

From typical blog to a photo-heavy, lifestyle mood board,

July 2012

Over 2 Years, Until June 2012

CURRENT FOLLOWERS March 2013

16k  One month after re-brand

August 2012

FOLLOWERS

VISIT:

NATURECONSERVANCY.TUMBLR.COM

By Don Macanlalay