to google or not to google

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This presentation was developed for the Online In Service Breakout session in Winter quarter, 2013. Searching for academic sources on Google can be a struggle. Many students aren’t even aware that their searching is flawed. Learn about issues that arise when Google (or an-other web search engine) is the only research tool for students. We’ll take a look at how filter bubbles and content farms can affect your search. We’ll also take a look at some of the positive features and strengths of Google. Final-ly, you’ll learn ways to steer your students toward the library and reliable sources. By making the library easier to use, stu-dents will be less likely to go straight to Google.

TRANSCRIPT

Elaine Settergren; esettergren@globeuniversity.edu Alyssa Novak; anovak@globeuniversity.edu

Globe Education Network

To or not to

Where do you get info?

Challenges and advantages of using Google and the Library

Information in the Digital Age

How many Online Adults use search engines to find information on the web?

Stats about Internet Search

(Purcell, Brenner, & Rainie, 2012, “Summary of Findings” and “Main Findings”)

Usage80

82

84

86

88

90

92

20042012

84%

91%

Search Engine Users

Accurate & TrustworthyOther

Users think that most or all the information they find as they use search engines is accurate and trustworthy.

Stats about Internet Search

73%

(Purcell, Brenner, & Rainie, 2012, “Summary of Findings” and “Main Findings”)

Number of Searches (Billions)

0

2

4

6

8

10

12

GoogleMicrosoftYahoo!

Search Engine Use

GoogleAll other

83%

Stats about

(Purcell, Brenner, & Rainie, 2012, “Summary of Findings”; comScore, 2013)

11.8

Information Overload

Ads

Filter Bubbles – no “standard Google”

Turn off personalization: http://support.google.com/accounts/bin/answer.py?hl=en&answer=54048

Filter BubblesNot Signed in:1. Delete cookies2. Or “opt out”Signed in: 3. “Hide personal

results”4. Or remove Google

Web History

CurrencyReliabilityAuthorityPurpose

CRAP

Sources?

Read it.

http://scholar.google.com

Keep it simple. Describe what you want in as few terms as possible.

Think of how the page you want will be written. Use words that are likely to appear on the page.

Use descriptive, specific words. Avoid general or common words.

Search Tips from

1

2

3Slides 15-18 developed by:Trent MaverickTasha Bergson-Michelson

 

Use Search Operators

+

%" "

*

_

( )>

!

$ #

&

- excludes words

~ includes similar words

OR includes one, the other, or both words

“” include only the exact phrase

Calculator: [224.6 + 791 + 3]

Conversions: [5 gallons in ounces]

Spell Check: [neccesary]

Dictionary: [define nebulous]

Public Data: [unemployment rate california]

Useful OneBox searches

Librarians to help you!

Library is the best at…

Privacy – no personalization or filter bubble Balance

Library is the best at…

No Content Farms Scholarly

Library is the best at…

Library makes scholarly easy

The Library is overwhelming too!

Where to search?

Become informed

Librarian

Collaborate with your Librarian

Require Library Sources

Unit 6 Assignment

This assignment is devoted to researching your specific public health topic. Find at least five peer-reviewed articles related to your topic. Use the Online Library to find quality articles.

What do you think?

Does it matter where you get info?

Life After Graduation

Thanks!

Elaine Settergren; esettergren@globeuniversity.edu Alyssa Novak; anovak@globeuniversity.edu

Globe Education Network

Overview of Content Farms: http://www.npr.org/2011/04/21/135514220/webs-content-farms-grow-audiences-for-ads

Latest News on Content Farms: http://searchengineland.com/library/content-farms

TED talk on Filter Bubbles: http://blog.ted.com/2011/05/02/beware-online-filter-bubbles-eli-pariser-on-ted-com/

Turn off Personalization in Google: http://support.google.com/accounts/bin/answer.py?hl=en&answer=54048

Google Search Education Lesson Plans:https://sites.google.com/site/gwebsearcheducation/lessonplans

Google’s search Tips & Tricks:http://www.google.com/insidesearch/tipstricks/ LifeHacker’s Evaluation Techniques: http://

lifehacker.com/5950871/how-to-spot-truth-in-the-sea-of-lies-rumors-and-myths-on-the-internet

Resources

comScore, Inc. (2013, January 11). comScore releases December 2012 search engine rankings [Press release]. Retrieved from http://www.comscore.com/Insights/Press_

Releases/2013/1/comScore_Releases_December_2012_U.S._Search_Engine_Rankings

Purcell, K., Brenner, J., & Rainie, L. (2012, March 9). Searchengine use 2012. Pew Internet & American Life Project. Retrieved

from http://www.pewinternet.org/Reports/ 2012/Search-Engine-Use-2012.aspx

University of Minnesota. (2012). Library Data and Student Success [PowerPoint Presentation from the Lib Tec Conference]. Retrieved

from http://digitalcommons.macalester.edu/libtech_conf/2012/sessions/28/

References List

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