to know about seo: part i 1 what every attorney needs · 5 5 5 the real deal with law firm seo 5...

111

1

LawLytics

Phone: (800) 713- 0161

Email: info@LawLytics.com

Website: www.LawLytics.com

WHAT EVERY ATTORNEY NEEDS TO KNOW ABOUT SEO: PART I

222

2

INTRODUCTION

Victoria BluteLawLytics Community Manager

333

3

WHAT IS LAWLYTICS?

LawLytics is the leading website system for lawyers who want their marketing to work without wasting time or money.

Unlike full-service marketing companies, our system adapts as the law firm’s needs evolve, so our members don’t overpay.

Unlike do-it-yourself software, our system was built for lawyers, so our members don’t struggle or miss opportunities.

444

4

OTHER RELEVANT LAWLYTICS WEBINARS❏ PPC For Lawyers. Learn the truth about pay-per-click marketing

for law firms.

❏ Reputation Management. Manage and grow your online reviews and protect your reputation.

✓ SEO In 2017. How to grow your firm with SEO that attracts qualified potential clients and referral sources.

555

5

THE REAL DEAL WITH LAW FIRM SEO

There are more bad SEO professionals out there than good ones.

666

6

THE ADVERSE EFFECT ON ATTORNEYS

• Use of obsolete techniques

• Breaking search engine guidelines

• Outsourcing SEO work

• Reusing content

• Fabricating marketing and performance reports

777

7

LAW FIRM SEO ISN’T ROCKET SCIENCE

It’s actually quite easy.

You’ll need to:

• Understand the fundamentals• Have the right technology• Avoid the pitfalls

888

8

A COMMON SEO MISCONCEPTION...

How do your potential clients find you online?

999

9

HOW PNCs USE SEARCH ENGINES…?

• My potential client opens their laptop.

• They go to Google.

• Then, because they need a criminal defense attorney in New York, they conduct a search

for “criminal defense attorney New York”

• They find my website because I’m a criminal defense attorney in New York.

• They contact my law firm.

101010

10

HOW PNCs FIND YOUR LAW FIRM

Three assumptions about how potential clients search:

1. They know they need an attorney

2. They usually search for attorneys directly.

3. They usually conduct basic keyword searches to find an attorney.

111111

11

Law Firms & The Longtail

121212

12

WHERE IS YOUR SEO FALLING SHORT?

• Wrong “Experts”

• No time

• Inappropriate delegation

• “Spray and Pray”

• Tricks & Traps

• Once bitten…

• Unsolved mysteries

131313

13

SEO, THE LAWLYTICS WAY

How LawLytics can help your law firm succeed online

141414

14

LAWLYTICS: OUR SEO FEATURES

● SEO-friendly semantic markup

● SEO-friendly pages○ Attorney bio(s)○ Office(s)○ Case results

● Specialized for lawyers

151515

15

SEO TACTICS TO AVOID

• Writing/distributing press releases• Writing articles for content farms• Submitting websites to “high-end” link directories• Paying for guest blog posts/links• Link bait• Link schemes

161616

16

EASY WINS NOT WORTH PAYING FOR

• Claiming and verifying your local listings/citations

• Cultivating positive review from former clients and colleagues

• Setting up mainstream social media accounts• Facebook

• Twitter

• LinkedIn

171717

17

HOW LONG DOES IT TAKE FOR SEO TO WORK?

It depends.

181818

18

THE RELATIONSHIP BETWEEN PPC & SEO

Does buying pay-per-click advertisements help with SEO?

191919

19

BEFORE YOU HIRE A SEO COMPANY...

• Check out our webinar “Google Webmaster Guidelines For Lawyers”

• Ask some important questions:• How long have you been in business?• Have any of the company’s principals been convicted of any crime

involving dishonesty?• How many full-time employees do you have? • Other questions, including...

202020

20

LAW FIRM SEO: PART II

Answering your frequently asked questions about law firm SEO

212121

21

THANK YOU

Web: www.LawLytics.com

Phone: (800) 713-0161

Email: info@lawlytics.com