to know about seo: part i 1 what every attorney needs · 5 5 5 the real deal with law firm seo 5...
TRANSCRIPT
111
1
LawLytics
Phone: (800) 713- 0161
Email: [email protected]
Website: www.LawLytics.com
WHAT EVERY ATTORNEY NEEDS TO KNOW ABOUT SEO: PART I
222
2
INTRODUCTION
Victoria BluteLawLytics Community Manager
333
3
WHAT IS LAWLYTICS?
LawLytics is the leading website system for lawyers who want their marketing to work without wasting time or money.
Unlike full-service marketing companies, our system adapts as the law firm’s needs evolve, so our members don’t overpay.
Unlike do-it-yourself software, our system was built for lawyers, so our members don’t struggle or miss opportunities.
444
4
OTHER RELEVANT LAWLYTICS WEBINARS❏ PPC For Lawyers. Learn the truth about pay-per-click marketing
for law firms.
❏ Reputation Management. Manage and grow your online reviews and protect your reputation.
✓ SEO In 2017. How to grow your firm with SEO that attracts qualified potential clients and referral sources.
555
5
THE REAL DEAL WITH LAW FIRM SEO
There are more bad SEO professionals out there than good ones.
666
6
THE ADVERSE EFFECT ON ATTORNEYS
• Use of obsolete techniques
• Breaking search engine guidelines
• Outsourcing SEO work
• Reusing content
• Fabricating marketing and performance reports
777
7
LAW FIRM SEO ISN’T ROCKET SCIENCE
It’s actually quite easy.
You’ll need to:
• Understand the fundamentals• Have the right technology• Avoid the pitfalls
888
8
A COMMON SEO MISCONCEPTION...
How do your potential clients find you online?
999
9
HOW PNCs USE SEARCH ENGINES…?
• My potential client opens their laptop.
• They go to Google.
• Then, because they need a criminal defense attorney in New York, they conduct a search
for “criminal defense attorney New York”
• They find my website because I’m a criminal defense attorney in New York.
• They contact my law firm.
101010
10
HOW PNCs FIND YOUR LAW FIRM
Three assumptions about how potential clients search:
1. They know they need an attorney
2. They usually search for attorneys directly.
3. They usually conduct basic keyword searches to find an attorney.
111111
11
Law Firms & The Longtail
121212
12
WHERE IS YOUR SEO FALLING SHORT?
• Wrong “Experts”
• No time
• Inappropriate delegation
• “Spray and Pray”
• Tricks & Traps
• Once bitten…
• Unsolved mysteries
131313
13
SEO, THE LAWLYTICS WAY
How LawLytics can help your law firm succeed online
141414
14
LAWLYTICS: OUR SEO FEATURES
● SEO-friendly semantic markup
● SEO-friendly pages○ Attorney bio(s)○ Office(s)○ Case results
● Specialized for lawyers
151515
15
SEO TACTICS TO AVOID
• Writing/distributing press releases• Writing articles for content farms• Submitting websites to “high-end” link directories• Paying for guest blog posts/links• Link bait• Link schemes
161616
16
EASY WINS NOT WORTH PAYING FOR
• Claiming and verifying your local listings/citations
• Cultivating positive review from former clients and colleagues
• Setting up mainstream social media accounts• Facebook
171717
17
HOW LONG DOES IT TAKE FOR SEO TO WORK?
It depends.
181818
18
THE RELATIONSHIP BETWEEN PPC & SEO
Does buying pay-per-click advertisements help with SEO?
191919
19
BEFORE YOU HIRE A SEO COMPANY...
• Check out our webinar “Google Webmaster Guidelines For Lawyers”
• Ask some important questions:• How long have you been in business?• Have any of the company’s principals been convicted of any crime
involving dishonesty?• How many full-time employees do you have? • Other questions, including...
202020
20
LAW FIRM SEO: PART II
Answering your frequently asked questions about law firm SEO
