tocal-1
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TOCALWe grouped potential customers using prima-ry data collected into homegenous target clus-ters as shown below.
1.0. Problem
Tocal will become the first review social net-
work platform to use data analytics and real
time communication to empower the user,
reducing risk of purchase and information
search while increasing price transparency.
Tocal will be a mobile optimisied website
and mobile application designed to
facilitate experience sharing, planning and
booking of trips:
Business Overview
2.0. Solution
3.0. Target Market
4.0. Compeition5.0. Team
6.0. Financial Summary
Why Would You Use Tocal?
Did you know? Mintel reported in 2014 that
people are becoming increasingly comfort-
able using mobile applications to manage
their lifestyles, 43% of consumers believe
finding holidays themselves is the best way
to get a good deal, 41% said researching
the holiday is part of the experience, 29%
said they trust consumer reviews more than
travel agents, 22% said the amount of in-
formation available when searching for a
holiday is overwhelming and 12% said they
often struggle to decide where to go on
holiday.
Register via Facebook or email credentials
Discover destinations and experiences of interest
Plan the perfect trip using ‘Smart Profile’
Book with reduced risk of purchase.
By combining the elements of real time
communication, data analytics and reviews
together, Tocal will provide an industry l
eading ‘like-minded experience-sharing
platform’ like no other for a worldwide
audience of ‘like minded’, experience
sharing customers.
Students & Yuppie Travellers Age 18-29, are the least likely to
stop using review sites because
of averts, most receptive to fun
and humour.
Family Adventurers Age 30-44, are the least willing
to pay for the service and seek
the rational benefits of using
Tocal.
Retired/Wealthy Travellers Age 45+, are the laggards, but
are the most likely to pay for
the service once adopted. Tend
to be in ABC1 social class.
There are three types of competition. 1)
Research media sites (direct) - Trip Advisor,
Gogobot. 2) Booking sites (to become
partners) - Last Minute.com, Expedia, Book-
ing.com. 3) Social Media (Indirect/comple-
mntary) - Facebook, Twitter, Instagram.
Value Proposition = Real time communi-
cation to speak to like minded consumers
through industry leading data analytics. Tocal will be managed by Ben Thomas, a
Business Analyst for Actionable Insight. He
will recruit a team of web developer and
customer service staff to facilitate the day to
day running and maintenece of Tocal to fuel
their plan of mass expansion.
1) Information matching - our innovative ‘like-minded’ service ensure customers find in-
formation that is relevent to their needs. 2) People matching - matching like minded cus-
tomers through smart data analytics. 3) Reduce risk - With high quality information comes
better informed decisions. 4) Time saved - technology reduces search time.
5) Price transparency - Booking through trusted partners.
- Seeking a £270,000 Investment.
- Start-up costs = £31,450
- Fixed Costs = £21,841
- Sales Price Per Customer = £0.50
- Variable Cost Per Customer = £0.24
- Break Even = 84,004 users (Month six)
- IRR = 150%
- NPV = £1,322,000
- 3 Year Pay-back at £7500 Per Month for 3
Years and 10% Dividend of Profits
TOCAL.indd 1 14/05/2015 20:54
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