today's renter with trulia (property management industry)
Post on 19-Aug-2015
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AppFolio
Complete Solution Includes:
Web-Based Property Management Software
•Property management and accounting
•Online rent collection (free)
•Prospect / guest card tracking
•Marketing
•Website
•Payment processing
•Online applications
•Resident Screening
So You Run A More Successful Business
Grace Hill
• Leading Education Provider
• Apartment-Industry Specific Training
• Vision Learning Management System (LMS)
• www.gracehilllearning.com
Agenda
3 trends shaping today’s renter- Are you a part of this changing dynamic?
4 tips to engage today’s renterInsight into how and when they search for their next home.
5 Ways to Prevent Rental Fraud- Put these tips immediately into use.
Bonus: Trulia Consumer Survey Results- Polling questions – do you know your renter?- Mixed into the presentation
Poll: Mobile Renter Survey
After price, location and size, what feature matters most?
• Laundry• Parking• Pets• Schools
Survey: How often do you use your devices?
98% of renters used their mobile device at least once a week in their home search
Socially Empowered
• Local Keywords
• Promoting Events
• Sharing local happenings
• Break out of Real Estate…
Content is key
Poll: Trulia Renter Survey
Which would a renter be most likely to do?
• Complete an application• Pay rent• Place a deposit• Request a service call• Credit application
Takeaways
Mobile Matters TREMENDOUSLY
Do you have a strategy?
Your future residents and landlords are here – are you?
Meet them on their level.
Setting Up Secure Direct Feeds
Includes:- Auto daily update- Company name- Unlimited photos- Lead form- Mobile- Higher ranking- Website link- Profile creation- and more
Prevent Fraud: Protect Photos
Watermarking Options:
VisualWatermark.com- Great for bulk watermarks
Powerpoint- “save as” jpeg
The “Impression” App- iPhone, etc.
Wate
rmark
Me
Poll: What matters most?
Mobile Renter Search Behavior
Ranks of Most important Features1 – Photos2 – Exact address3 – Description4 – phone number5 – List of amenities
Which feature do you care most about when looking at your next place to live?
- Descriptions- Photos- Phone #- Amenities- Exact Address
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