toluna quick surveys

LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO

Quick

Easy

Cost-effective

QuickSurveys…

Service OfferingsEnabling Insight

Sample Proprietary Panelists Advanced Surveys

Online Ad Measurement Omnibus

Technology Community Management

Survey Scripting Panel Mgmt

Analysis tools Mobile & IVR technologies

Consultancy Custom Panel Builds Professional Services

Polls QuickSurveys

Sponsored Polls User-Generated Polls

Toluna.com - maximising engagementA valuable online experience

Panel community members can...Create polls

See ‘live results’– Drill down into poll results

Opinions & Debates– Publish & comment

Community profiles– Rate members opinions

Earn rewards

Toluna QuickSurveysWhat can you do with it?

Research when you need it– Create 1-5 questions– Direct bulk sales or E-commerce engine – pay per click– Video, image and audio– Live results and drill down into 5 key data points– Fed directly into Toluna’s global panels

No wait – no hassle– 100-2,000 responses 24 hours– See results live– ‘Ask the Nation’ nat rep weighting

– Immediately!

– Redeploy QuickSurveys at a click of a button– Tracker capability

A product for the times…Why Toluna QuickSurveys?

Identified need– Top lines are sometimes enough – for client pitches– No (or VERY small) budget– “Omnibus doesn’t provide the rich media I need”– Checking incidence & feasibility

– Pre-identifying hard to reach targets– Every poll response recorded against profile for re-contact

– I want it NOW

Leveraging Toluna’s unique assets– Toluna web 2.0 communities provide opinions

– 10 million+ poll votes per month– Double opted-in with rich profile

– Toluna Innovation & Technology

Why QuickSurveys?By sector

UK

REP. OF IRELAND

FRANCE

BELGIUM

GERMANY

RUSSIA

ITALY NETHER-LANDS

SPAIN

Where can I deploy my QuickSurvey?Access 4m panellists worldwide

USA

AUSTRALIA

CANADA

Coming soon…..

Where do QuickSurveys appear?Toluna.com member Home Page

Get started...…go to www.tolunapro.com

Get started...…create clients & users

How to……create a QuickSurvey

How to…… create your questions

4) Create filters on previous

response

1) Type question name

2) Add / delete responses

3) Multi-choice and random responses

How to…enhance member experience… add images & video

Toluna QuickSurveys:Features

Account-based

Login 24x7 to create surveys

Review history

Questions

Single & multiple answer choices are possible

Questions can include "None of the above" option

Image, Audio, Video and Weblinks can be included

Answer choices can be randomized

Questions can accommodate up to 110 characters

Sampling

Select your preferred number of respondents up to 2,000

Can weight to census-representation

Invite your friends / address book

External sites (other than Toluna)

Live or Test QuickSurveys on Toluna.com

How to…… manage personal poll dashboard

Pause surveys in field

Invite others to your

QuickSurvey

View online results

Surveys - live, completed, yet

to launch

Test and create new versions at

the click of a button!

How to……pay for your QuickSurvey (1)

OR....

Deposit via PayPal / Credit

Card

Click ‘Deposit’ on Dashboard

How to……pay for your QuickSurvey (2)

2) Check your balance

1) Contact your Toluna account

manager

3) Toluna will credit your

account

4) Receive an invoice

How to……check & export real-time poll results

Live data drill down (age /

gender / region)

‘Ask the Nation’ – Nat Rep weighted

results

Export chart data to excel

How to……share results with others

Copy / paste URL for access

to results dashboard

Selected QuickSurvey Clients End Users

Selected QuickSurvey Clients MR, PR, Advertising, Media Planning

Selected QuickSurvey PressNew York Post to The Guardian…

TestimonialsWhat our clients say…

Toluna's Quick Survey provided a very useful snapshot of consumers' awareness of our brand's key messages, which helped us with our subsequent planning and decision making.’ Brand Manager, Brown-Forman

‘Toluna Quick Surveys are great if you need very fast and cost effective insight. 2,000 nat rep results in 24 hours is fantastic, the answers were great, and I would highly recommend this service for people in need of fast and accurate information.’ Insight Manager, Bauer Publishing

‘QuickSurveys is an extremely fast way of getting a snapshot of consumer views. You can see just how quickly the results come in via the live reporting tool, and viewing the results by key demographics is very easy - just a click away.’Market Research Manager, British Airways

‘We have been very impressed with the promptness and effectiveness of Toluna QuickSurveys. It will revolutionise how we go about finding quick answers to business problems, shortlisting bigger research projects and will help foster creativity internally.’ Deputy Manager Customer Insight, HBOS General Insurance

Branded poll dashboard

Additional functionality

Volume discount

Enterprise agreements

Development input

Premium Resellers

Toluna QuickSurveys

Please contact your sales representative or email TQS@toluna.com for:

Crediting your account Basic training

FAQ guide In-depth user guide

Premium reseller opportunities

Additional Information for PR / Communications Professionals

What do PR Professionals need?…and can QuickSurveys help?

Cost - I have no (or a VERY small) budget

Speed – I want it NOW – I have a deadline tonight!

Easy

1. if I have to DIY, then it has to be VERY simple

2. Journalists need simple, easy to access information

Volume – I need enough responses to make the data reliable

Pitches - top lines are sometimes enough

Alternative - Omnibus doesn’t provide me rich media

Company– I need an agency who can handle everything– I need an account manager I can trust– I want to go with a credible brand I trust

‘[of importance to journalists] the speed with which you can turn things around and the willingness to provide information.[a journalist] wants speed,

clarity and comprehensiveness.‘ Tom Edwards, The Independent, July 08

Journalist Testimonial

Insight for communications advantageThe challenges for corporate comms

Differentiation– Thought leadership – Proactive approach to setting the story

Understanding the impact of PR on the market– Understanding the stakeholder / customer group– Proving the impact of communications on sales and the business– Raising PR dept’s profile internally

Shortening the time to information following critical events– Immediacy / currency of information, same day breaking news

Early warning systems– Avoid trawling through blogs and online content

Budgetary constraints– Doing more for less

Solution – QuickSurveysMake Corporate Communications a Strategic Asset

Establish market opinion within hours – Pre-empt journalists / opinion formers by setting the agenda

Collect real-time results direct from stakeholders– Establishing a direct channel between communicators and the end customer– Quickly understand the perception of critical events

Reach your audience through unique stories– Give journalists access to research they can’t get anywhere else– Credible sourcing of stories – Make sure PR spend is going to the right areas

Cost effective complement / alternative to:– Cuttings agencies, AVE, evaluation agencies

LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO