tom nguyen - the art and power of storytelling
Post on 12-Aug-2015
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“THERE HAVE BEEN GREAT SOCIETIES THAT DID NOT USE THE WHEEL BUT THERE HAVE
BEEN NO SOCIETIES THAT DID NOT TELL STORIES.”
—URSULA K. LEGUIN, WRITER
HOWDY
LET'S SHARE.AND BUILD.
WHY STORYTELLING?HOW TO DO IT WELL
Q&A
WHY SHOULD YOU CARE?
STORIES ARE 22 TIMES MORE LIKELY TO BE REMEMBERED
THAN FACTS ALONE.
MOVING TO A NEW CITY.
MARRIAGE.
HAVING KIDS.
EMOTIONS
STORIES PERSUADE.
INTENTHOOK
STRUCTURECALL TO ACTION
INTENTWHAT'S THE STORY TRYING TO
ACCOMPLISH?
“I WANT MILLIONS OF CUSTOMERS.”
NOT AN INTENT
“I WANT TOEXCITE PEOPLE ABOUT FEELING LIKE THEY BELONG WHEN THEY VISIT NEW PLACES.”
BUT A WARNING…
EXCITE. MOTIVATE. ALARM. CHALLENGE. CLARIFY. REASSURE. SHOCK. SURPRISE. IMPRESS. CONVINCE. DENY. INSPIRE…
PASSIONATE PURPOSE
FOR EVERY STORY YOU TELLFIND YOUR PASSIONATE
PURPOSE.
HOOKWHY SHOULD I LISTEN?
WELSH CORGIS MAKE UP 85%
OF CUTE PHOTOS ON THE
INTERNET
EXAMPLE
STRUCTUREWHY SHOULD I CARE?
HEROSTAKESJOURNEY
A SPECIAL NOTE ABOUT OUR HERO…
THE REAL HERO?WHO YOU’RE HELPING
CALL TO ACTIONWHAT SHOULD I DO NOW?
OUR STORY
INTENTHOOK
STRUCTURECALL TO ACTION
BUILD YOUR STORY BANKTEST THEM WITH OTHERS
ITERATE
BUILD GREAT THINGS.
THANK YOUSTAY IN TOUCH: @TOMNG
QUESTIONS?STAY IN TOUCH: @TOMNG
“‘THOU SHALT NOT’ IS SOON FORGOTTEN, BUT ‘ONCE UPON A TIME’ lasts forever.”
—PHILIP PULLMAN
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