tony “i’m a pc” ward director, marketing operations

Tony “I’m a PC” WardDIRECTOR, MARKETING OPERATIONS

Our long term approach to innovation .... so what?

TOTAL FY09 R&D INVESTMENT

SO

UR

CE

: 10K &

20K S

EC

Filings 12/31/08 E

xcept Oracle 5/31/09, R

IM, S

ony and Nintendo 3/31/09

SonyOracleGoogleApple IBMCiscoRIMNintendo

$1.1B

$2.8B $2.8B

$4.9B $5.2B$6.3B

$.7B$.4B

FY09: $9.1BFY10: $9.5B

Microsoft

Exciting Revenue Opportunities in FY10!

Sarah “Seven” VaughanWINDOWS BUSINESS GROUP LEAD

MICROSOFT AUSTRALIA

Thank you!

Local Windows 7 Early Adopters

Australian Opportunity

Australian PC SHIPMENTSOver 4 Million

new PC Shipments FY10**

INSTALL BASE49% PCs

Windows 7 capable

$1 Windows License Revenue =

$18.52 in Partner Ecosystem Revenue

*IDC Research, ** PCMIT

Demonstration

Learn about Windows 7http://partner.microsoft.com/windows7

What you can do next....

1

Use Windows 7 internallyTake advantage of your Internal Use rights

Recommend Windows 7 to your customersStart piloting Windows 7

2

3

USER ENVIRONEMENT MANAGEMENT FOR SEAMLESS MIGRATIONS TO WINDOWS 7 AND APPLICATION LICENSE COMPLIANCE

Leon Booth and Sean WalshToday12:00 – 12:45pmMeeting Room 4

WINDOWS 7: THE SALES OPPORTUNITY

In SMBFridaySarah Vaughan11:am – 11:45amRoom 8

Learn about Windows 7http://partner.microsoft.com/windows7

What you can do next....

1

Use Windows 7 internallyTake advantage of your Internal Use rights

Recommend Windows 7 to your customersStart piloting Windows 7

2

3

The CloudGIANPAOLO “THE CLOUD” CARRARO

What the ‘cloud’is this?!

$$$

Let’s start with a small analogy...

On Premises Hosted Cloud

Windows Server Hosted Windows Server Windows Azure

Own Rent/Hire Public Transport

SQL Server Hosted SQL Server SQL Azure

Exchange...

Hosted Exchange...

Exchange Online...

Nice analogies buddy!But where is the

money?

Opportunity #1 Optimization

“Packaged”Application

“Home Built”Application

“Enterprise IT” Today

Hosted “Home Built”

Hosted “Packaged”

“Software as a Service”

Cloud Platform

Clinical Trial

Molecule Research

HR System

Email

CRM

ERP

Build

vs.

Buy

Build

Buy

On premises vs. CloudOn premises Cloud

“Packaged”Application

“Home Built”Application

“Enterprise IT” Today

Hosted “Home Built”

Hosted “Packaged”

“Software as a Service”

Cloud Platform

Build

vs.

Buy

Build

Buy

On premises vs. CloudOn premises Cloud

ERP

Clinical Trial

Molecule Research

Email

CRM

HR System

For the Enterprise: Move to the Right ($ savings)

Move to the right

Unit of computation and unit of storage are cheaper on the right

“When do you use your car, when do you take the bus?”

For System Integrators: “Be the Arrow”

Enable integration

Package selection and configuration

Reseller commissions

Cloud / On Premises integration

For ISV: Offer Choice

Offer Choice

Same functions offered on premises, hosted or as a service

Upfront license, subscription, transactions, advertisement

For Hosters : Validation of Hosted Model

Validation of Hosted Model

Private Cloud

Customer Cloud Opportunity

YOUStrategic consultingService integration

Software as a ServiceHosting

...

Opportunity #2 New Scenarios

For example: “Mothers’ day Problem”

Valentine’s day Mothers’ day Xmas

# flowers /day

Design for Peak Capacity

Valentine’s day Mothers’ day Xmas

# flowers /day

Massive Overcapacity

Valentine’s day Mothers’ day Xmas

# flowers /day Overcapacity

Cloudbursting

Valentine’s day Mothers’ day Xmas

# flowers /day

“Cloudbursting”

The Cloud Family

“Software as a Service”targeting end users

“Platform as a Service”targeting developers

Microsoft Data Centres