top 10 mistakes business owners make with their websites

Business Owners Make With Their Websites

(And What To Do About It)

Top 10 Mistakes

Who Is In Charge Of Your Website?

Mistake # 1

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Common Misperception: “We Can’t Grow Our Business Online.”

Mistake # 2

“I Don’t Know Who Is Visiting My Website & What They’re Doing There.”

Mistake # 3

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“What Is My Opportunity Online?”

Funnel: Searches > Visitors > Leads

Mistake # 4

https://adwords.google.com/select/KeywordToolExternal

“My Company Name Is At The Top Of Search Engines. I Must Be Successful!”

Mistake # 5

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“Our Website Is A Great Brochure.”

Mistake # 6

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“I Can’t Find Your Phone Number!”

Mistake # 7

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Have You Given Me A Reason To Call?

Mistake # 8

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“Shouldn’t I Just Automatically Be On The Pin Maps?”

Mistake # 9

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Don’t Set It And Forget It.

Mistake # 10

Resources In This Presentation

• Search Statistics: http://searchenginewatch.com/3634922• Google Keyword Research Tool: https://adwords.google.com/select/KeywordToolExternal• Pin Map Accounts

– www.google.com/local/add– http://listings.local.yahoo.com/– https://ssl.bing.com/listings

• Verify Data With Information Providers– http://webapp.localeze.com/bizreg/add.aspx– http://list.infousa.com– http://www.insiderpages.com/– http://www.merchantcircle.com– http://www.universalbusinesslisting.org/ ($30)

• Review Sites– Yelp: www.yelp.com– Kudzu: www.kudzu.com– Judy's book: http://www.judysbook.com/– Intuit: http://business.intuit.com/directory– TrueLocal: http://www.truelocal.com/listabusiness.aspx– Local.com: http://register.local.com/– AOL Local: http://dbupdate.infousa.com/dbupdate/– YP.com http://www.ypcorp.com/products.php– MOJO Pages: http://www.mojopages.com/– Yellow Bot: https://login.yellowbot.com/login