top chef contest 2012 (v2)
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20123rd Top Chef Contest &
Art De Table Show
With the collaboration of
Presented By
2010 & 2011 Esteemed Sponsors
A Parallel Event for
Food & Hotel Expo 2011 - Jeddah
Semi Brief :
Top Chef Contest & Art De Table Show 2012 Event
Saudi Arabian Chef Association Project by
May 20th – 23rd of May 2012 Period
Food & Hotel Hospitality Expo 2012 Parallel Event For
Females, Traders, FMCG Professionals, End Consumers
Main Target
Jeddah Center for Forums & Events – Jeddah – KSA Venue
4 days Event Duration
5 international Chefs from World Association of Chef Societies (WACS)
Jury
World Association ofChef Societies
Table Of Contents
Event Profile Expo Visitor Promotion & Publicity Campaign Expo Categories Top Chef Competition Categories Main Sponsor & Category Sponsors Benefits
Two exciting visitor features of the food & hotel Arabia shows are the prominent Top Chef Arabia contest and the Art de Table competition.
• Top Chef Arabia
First staged during the 2002 edition, it now attracts so much interest that the contest is quickly oversubscribed with chefs eager to display their culinary skills for this coveted award whilst achieving press and public exposure for their hotel or restaurant.In addition to the competitive sessions, each evening also includes themed cookingdemonstrations that make this a unique gastronomic experience for visitors.
• Art de Table
Introduced in 2008, this competition delighted visitors with hotels and restaurants competing for the award of best table display.
Sponsorship
Both events enjoy popular support and are ideal sponsorship opportunities; Top Chef Arabia is housed in an especially constructed auditorium and Art de Table in a dedicated display area. The Top Chef competition, with its ancillary cooking demonstrations by leading chefs, offers tremendous promotional potential with its audience participation, prize contests, CCTV link throughout the venue and full media leads.
Event Profile
An extensive promotion and publicity campaign will be undertaken throughout Saudi Arabia and the neighboring GulfStates. This will ensure the maximum number of high profile visitors.
The campaign will incorporate:
• Direct fax, mail, SMS and e-mail campaigns targeted at leading buyers,
businessmen and professionals.• Advertisements & supplements in supporting newspapers,
specialist journals and on the Internet.• Targeted invitations to manufacturers, chefs, consultants,
specifies, food & beverage managers, catering managers,• traders, distributors, contractors and business
entrepreneurs.• Posters, banners, outdoor billboards and electronic.
Expo Visitor Promotion & Publicity Campaign
Expo Categories
Additives Bakery Products Condiments Confectionery Dairy Products Dried Food Delicatessen & Fine
Food Diabetic Food Fast & Snack Food Fats & Oils Flavorings Flour, Grains, Rice and
Pasta Fresh Fruit & Vegetables Frozen Food Health/ Dietary Food Herbs & Spices Meat, Poultry & Fish Mineral & Carbonated
Water Mineral Supplements Preserves & Honey Pulses Soft Drinks & Fruit
Juices Sugar & Syrups Tea & Coffee
Top Chef COMPETITION CATEGORIES
A. Daily Live Cooking
B. Daily Table Set-up Competition
C. Carving Competition
D.Barista Competition
E. Salon Culinaire Show Piece Competition
F. Chocolate Presentation
G.Novelty Cake
H.Arabic Sweets Presentation
I. Salon Culinaire Cold Exhibition
A: Daily live cooking events
Four Course Dinner prepared within 3 hours
Day 01: Asian concept
Day 02: Pasta concept
Day 03: Indian concept
Day 04: Arabic concept
B: Daily Table Set-Up Competition
Daily different themes & concepts show
C: Carving Competition
Ice & Vegetable Carvings
D: Best Barista Men in KSA
E: Salon Culinaire Show Pieces
CATEGORIES:
i. Show Pieces (Butter, Chocolate, Sugar, Cheese & Bread).
ii. Traditional Arabic Dishes (3 Plates).
iii. Amuse Guelle: (5 Types assorted by 8 pieces per type on a tray).
i. Salon Culinaire Show Pieces
Butter, Chocolate, Sugar, Cheese & Bread
Traditional Arabic Dishes (3 plates)
ii. Arabic Salon Culinaire Show Pieces
iii. Salon Culinaire Show Pieces
5 Types assorted by 8 pieces per type on a tray
Best Special events chocolate presented
• Wedding
• Eid
• Birthdays
• Children's day
• Parties
F: Chocolate Presentation
G: Novelty Cake Show
Best Arabic Sweets for the special Occasions
H: Arabic Sweet Presentation
I: Salon Culinaire Cold Exhibition
• 3 Plated Desserts (a la carte plated, dessert)
• 3 Plated Starter Dishes
• Restoration Tray for 2 Pax with 1 Show Plate
Exhibition Floor Plan/Top Chef Contest Location Top Chef Location
Media Coverage
LBC
Al Arabiya News Saudi TVAsharq Alawsat
CNBC
Media Coverage
MBC
Saudi news
Ouooun Jeddah
Top Chef Main Sponsor
Category Sponsors Benefits
Top Chef Contest Sponsors & Category Sponsor Benefits Top Chef Top Chef
Main Sponsor
Category Sponsor
Logo on 2 Roll Ups at Venue main entrance 30 x 30 cm 15 x 15 cm
Logo on the 100,000 (A5) Flyers 6 x 4 cm 3 x 2 cm
Logo on 2 Pop Ups (1 at Expo entrance + 1 inside Top Chef contest hall)
40 x40 cm 20 x 20 cm
Logo on one sleeve of all Jury members (7x5cm) total of 5 judges
Logo on the Jerseys back of all Jury members( 5 judges) 15 x 10 cm
Logo on 500 Certificates
Logo on backdrops during all PR news pictures and TV interviews
Top Chef Sponsor product placement + 9 m open space stand Special
(3x3m) booth
Product Placement & promotional
table30’ radio (Vocal) spot on the PA system within the Top Chef hall
Every 30 minutes
Every hour
Branding the tables front side of particular sponsored category (96 x 86 cm)
(10 tables) (5 tables)
Sponsor private double sided full branded danglers (2x 1m)
2 above Top Chef hall
1 over Category corner
Moving Logo (Gobo light) on the wall of the expo
Product using during contest (Free product materials from client side)
Live cooking demonstration for client brand in front of end consumers
Regular size Double size or Quantity
Sponsors Benefits/ROI
Top Chef Main Sponsors logo on Jury's Jerseys
Category Sponsors Logo on Jury's Sleeves
Main Sponsor Logo
Category Sponsor Logo
Sponsors Logo on Certificates
Sponsors Products Demonstration
Sponsors Products Demonstration
Sponsors Product Demonstration
Sponsors Product Display
Sponsors Cocking Tables Branding
Live Cooking on Giant Screens for attendees
Sponsors Danglers & Media PR Corner
Top Chef Sponsors Stand
Sponsors Branding At Expo Main Lobby
Sponsors Gobo Logo on the wall of Main Entrance
Sample of 2011 flyer for public (100,000 copy) Sample of 2011 flyer inviting chefs (5,000 copy)
Flyers Layout (A5) Sample of TopChef 2010 flyer
KSAAdnan Merhabi
adnan@topgoldintl.com00966 540 904 906
Best Culinary RegardsFor more info feel free to contact us
DubaiMario Saaiby
mario@omv-mena.com00971 503 777 589
KSAGeorges Yazbeck
georges@omv-mena.com
00966 558282853
Rami Nicolas rami@omv-mena.com
00966 55 899 9070
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