tostitos press release

For Immediate Release - December 11, 2013!!!Tostitos Launches Millennial Brand Persona Before Super Bowl Sunday !!!Chicago, IL - Super brand Tostitos announced plans to release a new brand persona right before the 2014 Super Bowl.

Tostitos which is part of Frito-Lay, a subsidiary of PepsiCo, generates an annual revenue of $1 billion dollars and is

considered a leader in the consumer snacks foods industry. The company has seen growth by expanding its reach to the

Millennial generation (people born between 1980-2000), which is trillion dollar segment quickly on the rise. !

!Tostitos and Frito-Lay have determined to stay successful, you must keep your core consumer happy and attract new

users. Representative John Smith, VP of Marketing for Tostitos said, “The US persona is a combination of Tostitos core

mission and values by promoting high quality ingredients and tortilla chips as a healthy snack”. According to Smith, “The

chips snacks category is extremely competitive. Our consumers must see value in the products we sell, without it we are

just like any other ordinary chip”.!

!On Friday, January 31, 2014 Tostitos will launch the “US” persona on their website, Facebook, Twitter, and YouTube

pages. Tostitos will also reveal its revamped snack chat blogs. Opportunities to win last minute Super Bowl tickets will also

jump start the company’s campaign. Visit tostitos.com for more information. !

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U and Me = US!!Get to Know Me via Tostitos Snack Chat and our social media sites!

FOLLOW ME!